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Earn Attention Of Prospects Via Inbound Marketing
Inbound marketing is a type of marketing in which it is tried to earn the attention of the customers. Most of the part of digital marketing is based on inbound marketing. The inbound marketing has gained a huge significance nowadays, and it is done with the help of SEO, PPC, Social Media Marketing, Content Marketing, Video Marketing and more.
In the digital marketing process, there is no doubt that it is necessary to earn the attention of customers and to make the company easy to be found on the search engines and social media platforms. This is the aspect, which makes a marketing strategy inbound. In fact, most of the part of digital marketing is based on inbound marketing.
According to Hubspot, “Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.”
How Inbound Marketing Is Different from Outbound Marketing
Here it will be significant to mention the difference between inbound and outbound marketing strategies, which will be perfect to provide a clear understanding of inbound marketing. In outbound marketing, the marketers try to find the customers; whereas the inbound marketing deals in the pull marketing techniques for earning the attention of customers, and making the company easy to be found.
There are different types of pull marketing methods available today such as SEO, social media marketing, content marketing, video marketing and more.
Why Inbound Marketing Is Significant Today
According to Joshua Gill, Inbound & SEO Marketing Consultant, Inbound Authority, “Inbound Marketing is so powerful because you have the power to give the searcher/consumer exactly what answers they are looking for at the precise point that they need it. That builds trust, reputation, and authority in whatever niche you are practicing this form of marketing in.”
Buyers in the present scenario have the power of the internet. Now, they can access instant information about anything on the web. Specification, prices, reviews or anything they want can be accessed easily today. Moreover, they also get options to compare the products or services on many websites. Social media is the source where they can get the reviews; share the opinions, which can be read by other consumers; and so on.
This is why the conventional marketing techniques of renting attention built by others have become ineffective today up to a great extent. In order to replace the old renting attention techniques, the new age methods of building awareness, developing relationships and generating leads are being used today. All these aspects are the parts of inbound marketing
How to Do Inbound Marketing
When we analyze the abovementioned facts, we find in a nutshell that the inbound marketing very much revolves around gaining positive attention to the audiences. This is done majorly with the help of present-day digital marketing methods.
The digital marketing methods have been mentioned several times on this website as well as thousands of other websites on the web. Let’s have a look at them in the light of the abovementioned purpose of inbound marketing, i.e., gaining attention.
#Gaining Attention via Search Engine Visibility
Search engines are the major sources today for internet users to get any type of information, which can be the information about the products, services or simply the ideas. To purchase a product or a service, a large number of users search Google and Bing.
Now, the question is how to gain attention via search engines.
This is a known fact that that most of the users only click on the websites, which appear at the first page of the search results. Some internet researches have also revealed that most of the traffic comes from the first page of the search results.
According to Moz’s 2014 research, 71.33% of clicks were made on organic search results of the first page. The second and third page got only 5.59% of the clicks. This is not just search page result, but the websites on the top positions on the first page itself get more clicks as compared to those on the bottom place. In the same research, it was witnessed that the top 5 search results of the first page got 67.60%, whereas the web pages ranked 6 to 10 positions got only 3.73% of clicks.
The above data makes it clear that you need to be visible on the top search results of the search engines. SEO (Search Engine Optimization) is the method to get the top rank on the search engines, and this ranking is gained on certain keywords especially the long-tail keywords.
A number of tactics are used under the SEO process, such as on-site optimization with the use of certain keywords, the addition of Meta description on the website, adding backlinks, blogging and a lot more.
The organic searches also help you in building brand awareness and creating the market reputation. But, you need to wait for 6 months to 1 year in order to get the top ranking on certain keywords.
To get instant attention of the internet searchers, you can use PPC or Pay-per-Click. This is a way to display the advertisement of your website above the organic search results for which you pay some bucks to Google or Bing. However, you need to make a proper inbound marketing strategy for getting the business through this method, for which you need the assistance of a digital marketing agency.
#Getting Attention through Social Media Visibility
Social media platforms have billions of monthly active users, and social media has become a virtual world in itself without any second thought. According to market expert, Mr. Neil Patel, “This sector has grown faster than the Internet itself.” The statement is true in the present scenario.
Besides, social media has become a big marketplace in itself. The social media websites keep on providing more and more facilities to the business users. You can create your business profile or page on the social media websites.
The social media websites have been proven to be a big way to get the attention of the people. Besides, it is the best way to get engaged with the audiences.
Andrew Arnold says at Forbes’ website, “Brands are treating social media as a sales platform now more than ever. Nearly 25% of business owners are selling through Facebook, and 40% are using social media as a whole to generate sales. Not only does social media influence what people buy through recommendations (23%), a fully 30% of consumers say they would make purchases through Pinterest, Instagram, Twitter, or Snapchat.”
The trend of purchasing through social media is increasing day by day. So, there is no doubt that visibility on social media platforms is one of the ideal ways of inbound marketing.
There are two ways prevalent to do promotion via social media websites – social media sharing and social media advertising. On the social media sites, both are interconnected. The posts you share on your business profiles or pages on social media sites can be promoted among the target audiences via the advertising option.
The social media sites provide unique targeting options. For example, on Facebook, you can select the location, behavior, interests etc. of the audiences whom you are willing to target.
Content marketing is a way to build your authority in the market. You need to maintain a blog space and add some articles on different websites, to educate people about your industry and to tell them about your services.
The information you provide to people builds the trust of audiences in you, and they can contact you in case of any requirement about your products or services.
Besides, the great content is also a perfect way to get the website ranking. Google also suggests in one of its tweets on Twitter to create great content to increase the website visibility.
#Video Marketing – An Excellent Way of Getting Attention
A large number of audiences today are inclined towards watching videos on the internet. On the video hosting websites, such as YouTube, as well as on some other social media platforms like Facebook, Instagram, and IGTV, you can get the attention of a wide range of audiences. You can add lectures, documentaries, tutorials and a lot more.
A wonderful way to be visible among the audiences as well as to engage with them in the present scenario is live video. You can be live on the platforms like Facebook, YouTube, and Instagram, and can solve the queries of the audiences while talking them in real time and the customers asking their questions in the comments section.
To Sum Up
So, there is no doubt that inbound marketing is the demand of the era, and it is one of the best ways to get more business. The above-mentioned ones are some of the methods of inbound marketing. There are many other ways of inbound marketing that you can use for the promotion of your business.
But, it may not be easy for you to do all this by yourself. You can get the help of a digital marketing agency, which can perform all the inbound marketing operations for you.
Shubham is working with Canbayinc as Digital Marketing Officer with 3 years of experience. He loves to write helpful information related to SEO and social media, best practices and tactics on a regular basis. He is passionate about football and loves to get some dust off his boots whenever free.
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