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Name of the article: Has the VW scandal become a sector-wide reputational crisis for the motor industry
Social media has revolutionized how information is passed and how fast information reaches the audience. Today, an organization crisis threatens the existence of a company is not well managed. The Volkswagen Group scandal began when the form admitted to fitting 11 million cars with ‘defeat device’ to fool emission. Continuous Coverage of the scandal has brought to the limelight on the emissions-testing regimes meant to protect the public. The question among consumers and other concerns is whether they are fit for purpose. (Griggs, 2015)
Such a crisis can have a considerable impact on Volkswagen. The crisis can create three related threats: reputation loss, public safety, and financial loss. Such a crisis reflects poorly on the in addition to tarnishing an organization’s reputation. On the other hand, the crisis presents an opportunity for Volkswagen to effectively use the earliest opportunity restore public confidence.
PR provides support with practical crisis communication knowledge and novel insights to restore the image of this brand. Additionally, the increase in the use of social media channels demands that organizations are integrated into the communication process and crisis management. Many large organizations have used the strategy to manage the crisis in the recent past. However, time is of the essence in crisis management and may be the difference between the survival and the fall of the company. (Griggs, 2015) PR effectively handles crisis management sequentially. Volkswagen can adapt the process to prevent further damage to its reputation inflicted on the company and its stakeholders. As a process, it involves pre-crisis, crisis response, and post-crisis phases.
Griggs I. (2015, October 1) Has the VW scandal become a sector-wide reputational crisis for the motor industry?
Sherry Roberts is the author of this paper. A senior editor at Melda Research in professional writing services if you need a similar paper you can place your order for a custom research paper from writing services online.
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