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Spot Tv Advertising And Its Benefit
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Spot television advertising is a kind of advertising with the help of which the advertising companies are allowed to advertise on the basis of the selected market, geographic areas, and network. In the traditional television advertisement, it is seen that the TV commercial production companies generally used to run their advertising across the mass audience and various national networks in different parts of the country. There was a drawback in traditional TV advertising of getting limited geographical selectivity. Therefore for this kind of advertising, it becomes mandatory for the advertising company to pay for all the coverage area of the broadcast to reach its potential customer. That means the advertising company has a great chance of wasting its money on an unnecessary place where they do not have potential customers.
While in spot television advertising, the adverting company can target a particular audience in a particular area that can be a potential customer for the company. Hence, with spot TV advertising the advertising company can have a particular viewership in a particular Designated Marketing Area (DMA).
Spot television advertising generally ranges from 30 to 60 seconds and these types of advertisement are mainly purchased for a particular time of the day such as morning, afternoon, evening, night, etc.
Thus the advertising company can have a variety of benefits such as:● Spot television advertising can enhance response rates. This is because the advertisements in the spot TV advertising are likely to be seen by most of the potential customers.
● Spot television advertising can be very cost effective as by limiting the advertisement to a restricted geographical area spot television advertisement can cut the cost enormously. That means unlike the traditional advertisement in spot TV advertising the advertising company is no longer required to pay for that area which does not have their probable customers.
● Spot television advertising permits the advertising company to run the spot on the networks that the target audient of the advertising company is watching and thereby it can enhance the probabilities for a response even further.
But in order to get the complete benefit of the spot television advertisement, it is very essential to ensure that the advertising buys the advertisement spot from the authentic and right source. If the advertising company can purchase the TV ad spot from the right agencies it will not be able to create an effective advertisement that can draw the attention of the potential customers but it will also be able to broadcast their advertisement at a very cost effective rate.
With Spot television advertising, the advertising company can also get the best Return on Investment (ROI). That is the reason why it is seen that most of the production companies New York nowadays choose spot TV advertisement rather than the traditional TV advertisement.
Pushpa Srivastava is a digital marketing executive. She is currently working in the Digital Marketing department of Sinema Films - New York video production company. She has 3+ years of experience in digital marketing.
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