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Sweepstakes And Contests – The Little And Important Things About Both

By Author: Brett Mordey
Total Articles: 4
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If for the longest time of your life you’ve had a common view for both sweepstakes and contests, then you’ve been mistaken without any doubt here. And, today is finally the day when you can proudly state that you know the right difference between the two and know exactly what each of these means.

The idea is to simply spot the ball and see how they work; so, here’s explaining the two and how they work.

Understanding Sweepstakes

Key Take Away - Sweepstakes winners are chosen by random and impact short-term behavior.

Sweepstakes are principally used as a means to generate awareness or to grow the client database. They are simple to implement and should be really easy for the consumer to enter. A typical online sweepstakes will ask a consumer to enter some personal information (name, address, email) for a chance to win a prize. With any legally compliant sweepstakes there will also be places for the consumer to confirm that they are within the eligible age range and that they have read and agree to the promotion’s performed under the official rules. Many smart marketers also include an opt-in for consent to email these consumers with company news.

Understanding Contests

Key Take Away - Contest winners are selected by judges and are a great way to engage and interact with your consumers and fans.

Contests are used to engage a consumer or fan with your product or service.  A simple contest will advertise a call-to-action that asks consumers to create a piece of content for a chance to be selected as a winner. The user-generated-content may be a photo, essay, video, poem, or an answer to a question.  The entry they create should then be scored and judged against a set of criteria that is outlined in your Official Rules. This ensures the judging process will be fair for all entries. The content they create can be invaluable to your brand. Not only can you gain insights and market research first hand on your brand loyalists but the content can be used later in other marketing efforts if the proper releases are collected.

All said, spot the ball competitions require you to have some information about what you’re participating in and how the competition is being held.

And, if you’re all set to participate in one, then log on to https://www.spot2win.co.uk/.

More About the Author

The author of this article works with Spot2Win, an online portal that offers the participants plenty of options to win prizes online.

Total Views: 78Word Count: 393See All articles From Author

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