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Got Image Search Technology On Your Ecommerce Store Yet?
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Own an eCommerce business? Have you tried implementing the image search technology on your online store yet?
If yes, then great! If not, then maybe it is time to pay some attention to it. According to a recently made market research report, more or less 27% of the web searches are made on Google Images.
After Google.com, Google Images is probably the largest medium for conducting online searches. To bring success in your way, you should not miss the opportunity to give your eCommerce business the exposure that it deserves.
Here is a list of the ways this image search technology is changing the eCommerce landscape.
With Google Images, consumers can search for any particular item by simply taking photos and conducting a reverse image search. So, why not you implement this technique in your online store too! With an eCommerce development expert, you can easily implement it in your e-store.
You can annotate or prepare the images with proper texts and titles so that the Google search crawlers can understand what it is about. Customers can easily find these photos once Google crawls and indexes the images.
A platform to showcase user-generated images
When new customers can see others are enjoying your services and products, they become attracted.
Get a feature-rich CRM solution for your business to keep a track on the most-engaged customers. You can ask them to share their experiences with your services and products on various social media platforms like Instagram, Facebook, or Twitter.
Simply attach these graphics to your online store, connect them to the brand and thus, customers searching for products related to your business can come across these photos or graphics making sure your brand promotion!
Alt-text and keyword optimisation
Today, image-related alt-texts and keywords are almost equivalent to the standard SEO blogs!
The alt-text makes sure if any particular image is not loading, customers can see the photo description and can click further to explore more about the image. Even Google search index bots understand these alt-texts better and categorise it accordingly.
Addition of relevant keywords to images ensures the image is being shown in the search result that customers are conducting.
Visual search chatbots
Chatbots are no longer used only for responding to text commands and questions! Their scope has been enhanced.
With visual search chatbots, new products can be revealed to consumers based on the images placed in the chatbot window. Implementing this technology in your online store eliminates the cost and time associated with having a dedicated employee, who will be responsible for handling these tasks.
With the alt-texts being added to the product image, customers can easily find your products if they use voice search!
Already Google’s Search Assistant and Siri have become popular in the market. Using voice to search images and text-based information has become almost a trend now. And this is why your eCommerce product images have to be properly named and alt-texts are needed to be added. This will help the consumers to be led to your eCommerce website easily.
An immersive image experience
In the online marketplace, images have more impacts on customers. Even Google has realised this fact. Hence, it has removed “View Image” button to make sure interested customers can see the image in the context of the webpage it sits on.
In this way, the image becomes more attractive along with making it a lot more likely for the customers to make the way to the homepage.
Customers are looking for more convenient and easier ways to search products these days. Now, when you make your eCommerce store as par the standard required and preferred by consumers, you can easily become one of their favourites resulting in business success! And these were some smart ways you can use the image search technology to boost your online business.
Cameron McCaughey is a skilled professional in the field of eCommerce development in Australia and presently working with Visions & Solutions as an eCommerce development expert. For any eCommerce consultation, development, implementation, support and maintenance, you can reach the team of experienced eCommerce developers led by him at Visions & Solutions.
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