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Mobile Apps: A New Radical Approach Of Marketing In Tourism

By Author: Johan Smith
Total Articles: 13

While each of our lives is dominated by mobiles and the market for mobile app development growing fast, it is seen that almost all businesses are now coming up with vibrant mobile apps representing their businesses on the digital platform. Starting from retail to travel and healthcare, all sectors are now captivated by the wave of mobile application development. It is leading to the creation of user-friendly and winning apps, which acts as tools for businesses to reach out to more people than ever. But what about Tourism businesses? Can mobile apps be used for businesses indulged in travel & tourism to market their services to the tourists and meet up to their expectations? Let’s find out.

Ease out transportation

While transportation forms an inherent part of vacationing, for businesses offering transport services to the tourists, investing in an app becomes a necessity. A mobile app can act as their companion by providing them information on the availability of cars in the proximity of airports or stations and help them book cabs or bus tickets for short trips nearby and many more.

All in one solution

Mobile apps are helping the ardent travellers and tourists to make all preparations for their tours on their fingertips, expanding the scope of travel businesses to a great extent. Mobile apps can be built to help travellers, whether a leisure traveller or business traveller in trip planning, finding tour guides or travel agents, reserving hotel rooms, route mapping, information on security, weather, and so forth.

Act as destination apps

While apps can be used by businesses to promote their tourism services, they are helping special tourist destinations and sites to attract potential visitors by showcasing their scenery, landscape, beautiful aesthetics, cultural etiquette, heritage spots, and traditions. The key to apps’ success is differentiation and multifunctionality. The location and route to the destination spots, their whereabouts, all can be known in few taps, saving the time of travellers.

Helps people in discovering the area

An app that features all major attractions of an area, such as hotels, restaurants, disc, multiplexes, pubs, shopping malls, amusement centres, libraries, museums, proves to be the best companion to the tourists. There’s no more need for a tour guide, as the explorers can search for accommodation, shops, entertainment places, and discover all such things about the place on their own.

Demand for tourisms apps is increasing for their ability to offer real-time information to the users about their destination anytime from anywhere at their fingertips. These are some of the initial ideas of exploiting mobile app technology in tourism businesses to scale up the number of tourists by providing them customised services and convenience to travel around their desired destinations.

Johan Smith is a technology innovator and a senior app developer, working at GetAProgrammer, a proficient mobile application development company in Sydney, who loves to share his thoughts on new findings and ongoing developments in apps world.

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