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Top 4 Recurring Seo Tasks That Business Owners Must Never Forget
All people engaged in internet marketing rely on their internet presence to attract visitors, regardless of what they’re selling. Using a company like Straight Up Digital will help you get to where people can easily find you and your on-site presence.
Once your proactive super easy to navigate and friendly website and marketing campaign is set up and running you need to constantly check and update it. You need to make sure your branding and your site stand out in the internet crowd and stay on top, the best and most cost effective way to do this is having your site properly search engine optimised. SEO is an ongoing operation; you cannot just set it and forget it.
You need to ensure there are no technical issues, find them and fix them as soon as possible to make sure your site has the best index-ability and crawlability.
These 4 top SEO tasks you must never forget or leave unmonitored.
1. Check for broken links
Links are one of the main ways search engines find you and check your site. If you have dead hyperlinks it not only annoys existing customers it can have a negative impact on your ratings with all search engines.
New people who come across your site will just bounce away if they find broken links, it is considered a sign of a sites incompetence and lack of quality. The fastest way to lose customers and credibility it to have broken links because people just cannot find the content they are searching for.
2. Review content for quality and relevance
Google is constantly updating their search engines to improve user experience. One way they do this is by checking content for accuracy relevance and quality. It is vital that you eliminate all text that is not relevant to your site on pages. Place relevant things of interest on new pages with fast links.
3. Check Page speed
Page loading speed is now a major issue, visitors will not wait more than a few seconds for your website or the links on it to load.
You can download checkers that will test page loading speeds on all types of devices and from different locations around the world.
4. Test layout and functionality in major browsers
Many people are unaware that not all browsers work in the same way. In fact, they are usually very different and sometimes the layout and features of your site can look quite different. Try asking a quality internet agency in your area like Straight Up Digital to help check your site.
Browsers work on algorithms, very complicated computer generated codes, all these are different and work in slightly differing ways, giving results that may not be the same. It is vital to test your site on all major browsers; not only chrome, try Internet Explorer, Safari, FireFox and any that are common in your locality so your visitors have a great experience on your site.
The key to successful internet marketing is to have a credible, positive value packed web presence. Ensuring your site is SEO positive includes it being accurate, relevant, fast, interesting user friendly and works on all platforms with all types of devices
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