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Benefits Of Studying Product Design

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By Author: Ritwik Kapoor
Total Articles: 104
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Designing a product requires an analytical process and it relies on a problem-solving approach to improve the quality of the product. Product design is basically a way of problem-solving and visualizing the needs of the user and coming up with a solution which suits the customer’s specific set of requisites. Through product designing an individual can find simple solutions to complex business challenges. Product designing is the detailed specification of a manufactured item’s parts and their relationship to the whole product. A product design will take into account how an item will perform it’s intended functionality in an efficient, safe and reliable manner. The product will also need to be capable of being made economically and should be attractive enough to capture the targeted audience.

A degree in product design develops technical knowledge and creative design skills. It will also help you with other skills which are valued by various employers. A student who has studied product design will be able to demonstrate the following:
1. Communication skills
2. Presentation skills
3. Ability to work to deadlines
4. Problem solving skills
5. Teamworking skills
6. Ability to take initiative and work independently
7. Teamworking skills
8. Commercial and entrepreneurial skills

Career options for product designers
An individual who has graduated from a public design institution can find employment in both private and public sectors. Private sector work includes manufactured products for the domestic and the industrial market. Public sector work may involve designing interactive facilities like public information points and equipment used by services such as the police, fire and ambulance. Self-employment, or employment through a design-based consultancy is also possible.

Employers for a product design graduate include:
1. Industrial and domestic product manufacturers
2. Car manufactures
3. Retailers
4. Point-of-sale designers

Benefits of studying product design:
1. Simple solutions to complex challenges:
The task of a product designer is to set a goal and create a vision for failure and success. One of the reasons to conduct the sprint is to find all pain points and convert them into solutions.

2. Speed:
A slow process will not help a product designer in excelling. A product designer can easily adapt to the complexity of the project.

3. Smaller risk:
The amount of risk is minimized by reducing time and budget on validating the ideas. Product designing is an excellent way of finishing the prototype, giving the customer some extra time for improvements in case of failure.

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