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Influence Of Entertainment Media
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The idea that entertainment media influence American culture is a reality. The utilization of alternative spaces like internet sites to create entertainment has continued to influence the entire culture. The importance of entertainment media is reflected in Time magazine's choosing YOU as an individual. It is boldly said that people control the entertainment media and the society will never be the same. This means that technology has developed a platform for people to express themselves in ways that individuals a generation ago could not imagine. Therefore, entertainment media has a great influence on human cultures based on the fact that it offers a great arena for social learning.
There are some ways through which various entertainment media has shaped American culture as well as its values. First, entertainment media influences American popular culture by facilitating critical media literacy with adult learning. Media entertainment has also influenced American culture by influencing popular culture on people understands of themselves as well as others (Tisdell & Thompson, 2007). Thirdly, media entertainment provides a platform which for reinforcement of American popular culture while resisting the dominant culture. For instance, the lifestyle that is always portrayed in the entertainment media is always reinforced while the normal lifestyle is always resisted through modeling.
On the question as to whether social influences of entertainment media are mostly positive or negative, many researchers assert that social influences of entertainment media are negative. One of the major reasons is that most of the entertainment media content that is liked is that which promote aggression, laziness as well as poor interpersonal relationships (Nabi, & Oliver, 2009). Entertainment media can lead to imitation of aggression among children. It can also make children not to focus on learning. It also makes people be lazy and spend a lot of time-consuming the entertainment media content. It can also not be disputed that entertainment media has positive influences on the social life. However, most people do not imitate what is positive but rather what is weird. As a result, most of the influences are negative.
To conclude, entertainment media stands as a true reflection and a catalyst for societal behaviors as well as attitudes. This is based on the fact that entertainment media is highly consumed by the majority of the population. At the same time, it is a major agent of social learning whereby a person imitates what they see and internalize them into their daily social functioning.
Nabi, R. L., & Oliver, M. B. (2009). The SAGE handbook of media processes and effects. Los Angeles: SAGE.
Tisdell, E. J., & Thompson, P. M. (2007). Popular culture and entertainment media in adult education. San Francisco: Jossey-Bass.
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