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How To Choose An Investor?

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By Author: Tanya Sharma
Total Articles: 26
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Investors are the real big dogs of the industry. They are the ones we look up to. It’s all about raising funds. Capital of the company helps you run a business. Choosing an investor is not just about money, you are basically choosing a partner. Our capitalist decisions will either ruin your dreams or switch them into nightmares, or breakdown varied barriers on your flight to your full potential. While it’s not easy to judge your investor or find the right one. You need to be smart and make your choice the best decision for you and your firm which will decide the future of the organization.

< a href =”http://www.empoweress.in/startup-guides/the-art-of-pitching-successfully-to-investors/">How to raise money for my business? This is very common and difficult question. For a Start-up especially, an investor can make the investor’s life hell easier or tougher. Therefore, the entrepreneurs need to be smart enough while choosing their investor because it’s not just about money. So, how do you choose an investor for your dream start up? While you may find people who are ready to invest, you might find very less people who actually become a supportive ladder for your success. You need to find someone with whom you can match your mind and have mutual and significant connection and trust. Pick investors who have the trust in you, who would unconditionally believe you and your ambitions and understands your industry.

One can go for various options such as Private equity, Venture capital, Angel investors. Entrepreneurs should also look for government funding. One should also find investors who can help you solve your current problems. Like mentioned above, at first the entrepreneur should fin investors who believe in you and allow you to execute your goals. Secondly, it is about finding investors who will add value and help you solve the problems. Grants for small business startup is now easier through government schemes.

Like they say choose an investor like you choose your spouse. Smart, understanding, trust-worthy, who believes in you, who wants to see you grow, who supports you in your bad times. The right investors would help, support, advice and walk along. But a wrong one will pressurize, oppress, dominate and wreck your life.

So, do your homework before you take any decision. Shortlist the investors in your list. Study them, their backgrounds, their existing relationships in the industry, profiles, etc. Once you find the right ones, make sure you are very clear and transparent. Be blunt and straight forward. Tell them about your history, your goals, your plans in order to avoid any misunderstanding in the near future.

If you have a fairly successful business and you need that little push to break glass ceiling, you should choose an angel investor as he will be well established, has a strong market presence and will help you reach your goals. Therefore, choose someone who will be with you in long term plan for success in business .

If you are entering the market for the first time, if you are a first time entrepreneur don’t get tempted by numbers. Be very careful. Don’t choose an investor just because he is offering a lot of money, choose one because he is willing to grow you along with himself.

About author

For the past 3 years I have been writing informative and high quality articles on women entrepreneurs. In the above article have covered topics such as < a href =”http://www.empoweress.in/startup-guides/the-art-of-pitching-successfully-to-investors/">How to raise money for my business, Grants for small business startup and long term plan for success in business .

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