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The Work Process At A Typical Social Media Agency

By Author: Ting Digital
Total Articles: 21

Whether you are a prospective client, an aspiring social media person or just somebody curious about the space, we would all like to know what goes on within a typical social media agency. The world of digital marketing is fairly unique and the entire work process at these places is quite different from other regular agencies. Taking insights from a top social media agency (Sydney), here are is a behind-the-scenes look at how work typically happens at these places.

The brief is the king, once a brief arrives, the entire machinery of the agency is set into motion and that's when the action begins. The very first people to encounter the brief are the account managers. It is their job to decode the brief and extract as much information as possible. Next, they pass it on to the account planners or the strategy team to distill the brief and add their insights. This is an extremely important step and is part of the digital marketing services Sydneys top agencies offer. Planners work hard at not only understanding the brief but coming up with useful insights which they feel can then funnel the creative effort. At this point, the planner may have additional doubts which may require some back and forth with the client. Once they are confident that they have enough of a perspective on the task at hand, things get passed on to the creative team. The creative team is the heart of every social media agency. Sydney's top agencies prefer giving the creative guys the maximum time to work on a brief and come up with superior work. If SEM or SEO services are required, the digital marketing team is brought in as well. The creative team is then given a complete download on the brief along with the proposed route from the planning team. Brainstorming begins and after much back and forth internally, the end product is docked with the client. The client will, of course, come back with feedback and the process of mutually refining the creative work kicks into motion. A good social media agency will be able to predict most of these issues and should be able to proactively address them before they arrive. Another point in favour of a particular agency has to do with how soon they can incorporate feedback and how well they manage to communicate with their clients. All of this contributes towards building a stronger and healthier relationship between the client and the agency.

The work process at a social media agency is usually not set in stone, different people have different methods but generally this is how things work. If an agency provides specialized services like SEO services then things might differ a little. The idea is to find an agency that matches your speed and expectations. There are subtle other pointers to look out for as well, for example, some places might prioritize creative output while yet others might focus on quick turnaround times.

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