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Small Is Beautiful, Kaya, The S.m.e Towards National Presence
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Incepted in 2016 with a vision to provide authentic and premium quality liquor using the finest alcohol and Malts, Kaya Blenders and distillers Limited under the Visionary Mr Karun Kaura has now made a presence in the national market and International Market. This Indian spirit company endeavors to distill and offer the best liquor from punjab to people who yearn for the perfect taste of alcohol with purity. The Brands of Kaya Spirits slowly is slowly becoming popular in the Indian Market among all segments.
The firm distills and produces premium quality liquor for every customer both internationally and nationally. As per the CMD of Kaya Blenders and Distillers Limited or kaya spirits, “Kaya Blenders and distillers limited not only aims to win the heart of the customers with its authentic form of liquor but win their trust as well.” They want people to keep faith in the purity of their brand. This Indian Spirit Company has a wide collection of liquor and has put its foot forward in the national market. In India, the company has bottling of Lioqur atOdisha, Himachal Pradesh, Maharashtra, Punjab, and Goa.The Company’s Brands are approved by state excise at Himachal Pradesh, Punjab, Arunachal Pradesh, Haryana, Mizoram, Uttrakhand, Delhi Andhra Pradesh, Orissa and Chhattisgarh and Kaya Blenders and distillers Limited further Plans to have approvals from other states making company presence on National Level for their different segments for Rum, Beer, Whiskey, Imported Wine, and Vodka.
Market reports suggest that in India the liquor market has a high volume in every state. It is seen that demand increases by leaps and bounds from the first segment till the second. Turnovers of 250000 cases are almost noted every month. However, Kaya Blenders and distillers limited only targets halt percent to two percent of the market share to promote their brand. 2% might seem a very small fraction, but this has helped Kaya Blenders and distiller’s Limited place itself in the primary and secondary sale of nearly 10000-15000 cases each month as Lioqur Industry has huge Turnover for Lacs of cases in every state.
Liquor business is a highly profitable business where nearly the revenue earned is 10000 crores each year, and such a figure is nominal for any Indian state. Kaya Blenders and distillers Limited along with its business partner, if however, receives .5-1% of the market share which is enough for a SME at this very first stage of second year in the Market. The market reaps a good benefit for the company and its distributors.
Besides, there is market competition everywhere. So by targeting for 2% share in the liquor market, Kaya Blenders and distillers Limited can easily earn its revenue without going through much hassle with the rivals. After having a strong hold on the market, the company looks forward to achieving 5% of the total market share. Kaya Blenders and distillers Limited want to become aPopular household name in the liquor market with a large chain of stocking and network distribution.
Source URL: http://articles.pubarticles.com/how-to-small-is-beautiful-kaya-the-s-m-e-towards-national-presence-1544443119,1778033.html
Founder of Kaya Blenders & Distillers Limited leading Indian spirits company involved in the manufacture, marketing and distribution of alcoholic beverages brand in Punjab, India. Having Best liquor collection brands like: Old professor Gold Reserve, Bhetki Beer, Minister Reserve, Solider’s Pride Rum, Royal Patiala Whisky. We are providing best quality liquor with best tasting cheap whisky.
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