123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Travel >> View Article

The Online Mixed With Offline Cruise Revolution

Profile Picture
By Author: Glenn Dean
Total Articles: 15
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Will the online revolution in Travel eventually lead to the demise of the Travel Agent? Some may argue that the days when consumers would go to their local travel agency to book a weekend getaway or annual vacation are long gone. With the Millennial generation now making up such a significant portion of the population, more and more people now use the internet to research and book travel. Ease and accessibility via mobile devices is critical whether your customers start their research and shopping using their mobile device and complete their booking with a travel agent, or research, shop, and book online.

In 2018, almost half of all global travel will be booked online. During the same period, Cruise Lines International Association projects that 27.2 million people will take a cruise. And despite huge advances in online automation, most will complete their booking using an offline method. It is estimated that just less than 20% of all cruise revenue was booked online last year, indicating that booking a cruise is primarily still an offline process. While this may appear to be the case on the surface, the truth is that in today's connected world, it is likely that the majority of these Consumers spent hours online researching and planning their cruise vacation before completing the transaction with a travel agent or cruise line sales representative. This trend clearly highlights a need to integrate online research with the offline expertise of a travel professional. With mobile devices enabling consumers to be online anywhere at any time, today's cruise booking software needs to be mobile ready.

As technology evolves, unique offers like shipboard credits, etc. as part of the availability display will be incorporated into the process and provide options for agents and consumers to "pick the perk" that best meets their needs. Ultimately this is intended to identify the true value of a booking beyond the cabin to the total value of the cruise experience. Big data analytics will continue to drive mass customization targeting specific offers to traveler segments leading to greater adoption. This will lead to the onboard experience influenced by information gathered during the planning and booking process with packaging an essential tool for cruise line resellers generating incremental revenue and enhanced experiences for customers.

Today, it is clear that traditional travel agents need cruise booking software that integrates and standardizes multiple cruise content and captures and controls the user interface for the customer and travel agent. The goal needs to simplify the experience for the consumer and improve the efficiency of the online and offline process. Cruise planning and research will continue to grow online, and the key to this evolution is a next-generation platform that connects the online and offline worlds into a seamless user experience.

Finding cruise booking software with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today's mobile consumer with the content they are looking for can be just as important.

Total Views: 95Word Count: 505See All articles From Author

Add Comment

Travel Articles

1. How To Get A Free Accommodation In A Hotel In Dursley
Author: Amery Ortego

2. Short And Easy Treks In Nepal For Beginners, Family And Elderly
Author: Rajesh Thapaliya

3. Spirit Airlines Reservations
Author: Spirit Airlines Reservations

4. 10 Simple Tools To Research And Build An Effective Strategy For Your Taxi(any) Business
Author: Vignesh Tech

5. Planning A Family Friendly Holiday To Egypt And Jordan
Author: Cliff Collins

6. 4 Reasons To Visit Holland
Author: countrysideamsterdam

7. Heathrow Airport Transfer-your Choices For Travel To Airport
Author: john steffan

8. Detailing The Luxury Details Of Puerto Vallarta Villas For Rent
Author: Casa Yvonneka

9. Reasons Uganda Is Ideal For Gorilla Trekking
Author: Robert

10. Reasons To Visit Serengeti National Park
Author: Otto Mlanda

11. Reasons To Visit Selous Game Reserve
Author: Bruno

12. Kenya – The Ultimate Destination For Adventure Tours
Author: Imraan Nanji

13. City Of Elegancy & Charm – Islamabad
Author: Eric Wilson

14. How Do You Hire A Personal Driver In Los Angeles?
Author: Gregory Fibble

15. How To Make Aeromexico Reservations Online?
Author: oliviasophie

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: