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5 Things To Do If A Website’s Performance Is Falling Apart

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By Author: Jonathan Paul
Total Articles: 38
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The only way to revive a feeble website is redesigning and redevelopment, aligning it with the latest digital trends and evolving customer needs. But, when to know that your website needs a rebuild r overhaul? Getting a good amount of traffic every day may give a disillusion to businesses that their website is doing fine. The actual picture lies with the number of visitors that stays on the website i.e. experience a long session (at least more than 5 seconds) and the ones who move to the main services page or checkout page.
So, there are a plenty of things to consider whether your website is doing well or not, like average session time, active visitors, mobile traffic, repeat visitors and so forth. Drop in these metrics suggests your website is losing out potential customers and urgently need to be revamped. Here are assembled some of the key focuses for you when you plan to redevelop and refurbish your website.
Get ahead with the user experience
The first thing about your website that is turning off audiences is the flawed user-experience. Nearly 75% of users judge about the company’s trustworthiness based on its design and ease-of-use. So, if your website has navigation that is hard to understand, non-clickable elements, cluttered layout or complex page redirections, consider redesigning its user interface to offer seamless transition across every page of the website.
Create a wow first impression in the first 5 seconds
Websites approximately have just 5 seconds to either impress to hold the attention of a visitor or make him flee away. It is too fast, but still, visitors need to be wowed whenever they visit a site to ensure that you get maximum sessions time and least bounce rates. Two effective ways to captivate the audiences at the first few seconds is fast loading time and mesmerising banners.
Optimising the site for mobile visibility
This is purely the age of mobiles where the use of desktop for personal uses or browsing is gradually fading. People seek through their mobile’s screen to visit websites avail a service or buy something. So, is your website is coping with the call of mobile traffic? Your declining number of visitors is a hint that it is not. While asking your PHP developers to redesign and develop the site, make sure they are optimising it for mobile devices, to ensure compatibility with all browsers and screen sizes.
Considering SEO
Overhauling your entire website may sound useless if it is not updated with SEO strategy. In this digital era where too many websites are vying to get ahead in the Google results, the one way to help your website reach to the top of the search results is getting its pages optimised. While rebuilding it, target relevant keywords in the website content, titles, meta titles and meta descriptions and make URLs valuable or SEO friendly.
Include Social sharing tabs
If your website was incepted a long time ago when Facebook or other social media did not gain momentum, it might be missing any tabs for social media sharing. However, these days, social media presence of a website is an imperative as it helps the companies to involve in both inbound and outbound marketing. Thus, don’t forget to include social media buttons while redeveloping it.
This is a must-follow checklist for all the businesses that are losing impressions for their websites and want to redevelop it. However, whichever framework their website is powered with while overhauling it they should make sure to deploy its latest version by associating with an experienced web development company.
Jonathan Paul is an expert Laravel developer in Australia, who is working for more than 7 years at PHPProgrammers. He has gained a vast knowledge of the different aspects of website development and rebuilding, and recently keeps himself updated of the new evolving technologies in the web development front, to give old websites a new edge.
 

More About the Author

Jonathan Paul is a techie, knowledgeable and highly skilled Magento Developer of Australia working with PHPProgrammers who like to share his industrial knowledge and insights with the readers.

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