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That's How You Advertise On Instagram Like A Pro!

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By Author: Surabhi Joshi
Total Articles: 83
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About to put up an Instagram ad-campaign?

Want to make your target audience fall in love with your products and services?

Wish to make the most out of your advertising efforts?

Here’s all that’ll help you rock your advertising campaign on the social platform.

Use high-quality images:
First things first!

Instagram is primarily a photo-sharing network. So the success of your advertising campaign mainly depends upon the quality of the images you use.

So, it’s imperative that high quality, professional images should top your priority list when considering Instagram as a part of your advertising campaign.

Leverage the power of storytelling:
You throw uninteresting chunks of text along with your images and the users will simply leave your Instagram page.You tell them stories and they’ll fall in love with you and your brand! Well, that’s the power of storytelling!

Instagram, being based on a carousel, enables you to tell your story. You can simply create a story about your products and services and showcase it using multiple images relating to the same.

Since humans are visual learners and love stories. so, Instagram can provide the best way to connect with all your fans in a meaningful way.

Keep the text short and up to the point:
It’s a no-brainer that that today’s consumers have short attention spans.

When it comes to social media, these spans tend to diminish further. Consumers literally scan through the content, news feed, gossips and whatever they find on social platforms. So, considering the fact that people wish to read less, it’s advisable that you keep your text short and sweet so that your posts are not saturated with words!

Make the most out of videos:
Though Instagram is primarily about images it’s the video content that’s all the rage today.

The best part?

You can put up video content on Instagram as well. As a matter of fact, people love watching videos, even if they are short. So, why not make the most out of it including it in your advertising content and placing a CTA button next to it?

Utilize all the Instagram tools:
Instagram offers you a lot of filters, special effects, and editing tools that further help you to make the most out of the visual content.

All you have to do is, get your creative team to learn about all the tools offered by the platform and use them to manipulate your photos to get the most visually compelling results.

Not only this, Instagram even offers tools that’ll help you know how effective all your efforts are being.

Create an interactive hashtag:
Hashtags are crucial to the success of your Instagram advertising campaign. They help create an instant engagement.

So, make sure that you create an interactive hashtag and use it in the correct manner. hashtags the correct way.

Get creative with your CTAs:
When creating CTA buttons, try and use words that relate to your campaign goal. is the most important Use call to action buttons that are in line with your campaign goal.

Didn’t understand?

Okay, suppose you want to direct people to purchase from you, name the button as “Buy Now”. Similarly, if you want the users to install your app, name it as “Install Now” and so on!

Follow these tips and reap the best results from your Insta ad-campaign.

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Source: http://www.aqusagtechnologies.com/thats-how-you-advertise-on-instagram-like-a-pro/

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