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Key Areas Of Knowledge That Seo Professionals Must Master

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By Author: Chris Walker
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SEO or search engine optimisation plays a crucial role in the online marketing mix. For any business seeking online success, search engine visibility is crucial and this is where an effective and powerful SEO strategy has to be put in place. If you are new to the world of SEO and want to boost your marketing efforts, the best solution is to team up with an experienced SEO company. However, before making your choice, ensure that they are proficient in the following areas of search engine optimisation.

Competitor Research

Comprehending the competitive landscape is critical at almost all phases of SEO. Simply by following the best practices and updating your website is going to provide you with mixed and most likely underwhelming results. This is why it is vital for webmasters to master the ability and skill of profiling top and high ranking brands and websites. From manual auditing to using tools to find out the ranking factors driving competitor websites, the company you are teaming up with must have resources to conduct thorough competitor research and analysis.

Audience Research

Whilst keyword research is still performed by SEO experts before crafting a strategy, keyword research has evolved. It is important to focus on personas and customer journey during the research. Understanding the audience, their psychographics and demographics, and knowing what content will appeal to them is the ultimate way to increase engagement, lead and sale.


Previously, it took Google a very long time to crawl content and go live with it in the search results. Even though indexing is not particularly a ranking factor, it is crucial for SEO professionals to know how it works. An SEO company that has an in-depth idea of indexing will lead to troubleshooting or strategic actions on your website. The experts will know how to use robots commands, crawling and the canonical use.

Local Search

When it comes to local search optimisation and local listing, the responsibilities may vary as per organisational structure. In case you have a physical store and want to reach out to your customers, via the Internet, partnering with a company with local SEO knowledge is crucial. The professional must understand the full local search ecosystem, the importance of NAP (name, address and phone number), ranking factors and so on.

Link Building

Link building continues to play an integral role in search engine optimisation. Even though the aim is always to develop content that attracts links naturally, it is always better to have a link building strategy in place. Any professional company is aware that when it is about link building, quality is always given more importance than quantity. The focus must always be on attracting links and getting backlinks from websites that are of high authority. In case a website attracts links from inferior websites, those links are termed as spammy. So, a full grasp of link strategies and qualities for getting relevant and premium quality links is important for the success of your business.

On-page Factors

The SEO agency you are teaming up with must not disproportionately lay emphasis on single on-page elements. Whilst the focus has shifted to context and content, there is still an integral place for on-page factors and making sure that tags are present and unique on each of the pages. The SEO professional must have a deep knowledge of the on-page factors and how they all work together to build content. The expert must also be aware of how each of the factors impacts rankings.

So, when you are looking for an SEO agency to help boost your digital marketing efforts, make sure to find out if the agency is an expert in the above-mentioned areas of SEO. A solid grasp on these areas is crucial to the success of your website or brand across the online channels.

Resource Box: Nhance Digital is a highly admired and trusted SEO company in the UK that consistently offer elite services. Their SEO solutions are based on thorough research and aimed at delivering top Internet marketing results. Priced competitively, this agency has expanded its client base to North America and Europe, as well.

More About the Author

Nhance is a UK home grown web and internet marketing company with a global presence.

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