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Exciting Social Media Marketing Campaigns To Try This Holiday Season

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By Author: Chris Walker
Total Articles: 104
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Running interesting and out-of-the-box holiday campaigns can be a fabulous way to delight and surprise your audience whilst generating more visibility and reach for your brand. Have you thought about your holiday social media marketing plan yet? If not, given below are some campaign ideas suggested by social media marketing agencies for you to take inspiration from.
Advent Calendar

A social media advent calendar is a simple and fun campaign that you can think of running.
Each day you can reveal a unique and exclusive content piece to surprise your fans and followers. The piece of content can be anything - flash sales, discounts or you can even work with influencers to public photos or videos that have been never seen before. The daily updates will keep your audience engaged and have them wondering what will come next.

Collaborate with an Influencer

Working with influencers in your niche is one of the fastest and easiest ways to gain followers and boost your brand’s reach. You can think of a social media giveaway to celebrate the holiday season and team up with influencers who will get the word out. It is worth noting here that influencer marketing campaigns do not have to be complex. A simple account takeover or hosting a giveaway can help you generate massive results.

Run a Campaign Appreciating Your Customers

Customers are an asset to any kind and size of business. It is crucial that you keep them satisfied. So, you can think of running a campaign appreciating the support and loyalty of your customers. You can give away a set of small gifts over a period of time or plan for a big giveaway. You can also reward the people who share your content the most. For instance, you can create a special post and ask people to share. Pick a winner from those who share your post the most and correctly. The campaign can be supported, via email or on your website.

Photo Contests

Photo contests are super engaging and they always fetch results. Brands have used this campaign tactic time and again to connect with their audience. If you have a signature product, you can think of running a photo contest where the customers can get really creative. This promotional technique is simple, but the results achieved are massive. If you are able to run this contest properly, you will get more brand visibility as people will be sharing content regarding your brand.

Support a Cause

Patrons endorsing and spending their hard earned money on your products or services want to feel good about themselves. Give them a reason to feel that their money is going to the right brand by supporting a cause or charity. This can also be doubled as a CSR activity where you are giving back to the community and making your customers feel that you are a part of their community. Do some research and try to find out what cause resonates with your brand and matters a lot to your audience.

Create Exclusive Social Media Holiday Discounts

Nothing makes customers feel more special and appreciated than discounts. So, give them exactly what they want. Make your social media fans and followers feel special by offering them exclusive discounts that will only be available if they connect to you, via social media. The discount can be in the form of free shipping or discounted prices. When it comes to discounts, the range of possibilities is practically limitless.

The holiday season is just around the corner and if you want to be ahead of your competitors, you need to start brainstorming right away. You can partner up with professional social media marketing agencies to gain expert insight. They can also help you with competitor analysis and social media audit so that your campaign is foolproof, ROI-focused and result-driven.

Resource Box: Nhance Digital is one of the most trusted and renowned social media marketing agencies in the UK. By implementing social media audit, competitive analysis and customised social media advertising tactics, this company is committed to helping companies make superior use of the social web.

More About the Author

Nhance is a UK home grown web and internet marketing company with a global presence.

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