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How To Make Your Videos Searchable At Online Interactive Video Platforms?
It has been said that, the value of one-minute video is worth 1.8 million words. That’s the importance of video marketing, a marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be implemented in building a user profile, to promoting the business brands or products. It can serve as the medium to present how-to's, to live-stream events and deliver entertainment content. Searchable videos play an important part.
Research predicted that video marketing industry will account for the 69% of all the consumer traffic, mobile video ads will grow 5 times faster than desktop and also landing pages with videos lead to 800% more conversion. The basics of how video marketing works are very simple. Basically, your brand creates videos which that promotes your company directly or indirectly. It helps you to raise awareness of your product and engage customers. If you want to develop your video marketing strategy, probably you will focus on:
● Allocation of resources
● Narration of your stories
● Engaging with your audience
● Creating short videos
● Publishing and Promoting videos using social media
● Analyzing the results
In every phase mentioned above, you need to invest the decent amount of money. For example, in resource allocation, you will assign the budget to design team as well as for good editing software. But the good news is that Companies like kPoint provide interactive video platforms for business where video making is not just easier but filled with features like searchable videos.
kPoint is an interactive video platform that lets you share and engage using the rich visual content. Corporate video solutions available at kPoint online video platform are easier and enjoyable to use. One of such applications is videofying the presentations with video-maker which provides a pleasant feeling of an unconventional method of presentation. You can also have searchable videos feature. kPoint provides video solution for multinational companies. It can be used for live conferences, training employees using videos, creating the brand of your company.
kPoint provides advanced tools to make your videos better and better. You can also check the analytics for each video. For example, if a company training their employees using kPoint's interactive video platform, it will give a detailed report of analysis for each employee’s learning pattern. This can be used to assign the projects to employees effectively. Also, it will make it easy for employees to align with company's environment.
A video is SEO's gold mine and should heavily use it using kPoint. kPoint will help you to achieve:
● Improve search engine ranking
● Convey information more efficiently
● Increase effectiveness of your video
● Enhance mobile video marketing
● searchable videos
The flow of information and knowledge within organizations can become faster and more democratic using kPoint. kPoint makes organizations video smart. Any employee with computer access can create a video. All authorized employees are enabled to view the video on their own terms. The video itself is interactive and smarter. And process managers can analyze how video is being consumed. You can make your team video-savvy by using kPoint at your organization.
Videofying an organization has its challenges. kPoint is video solution package which solve these challenges successfully and as its motto says, kPoint videofy the organization. It’s a whole lot easier and faster. kPoint features searchable videos so that viewers only spend some seconds to find out the right video and the right point within the video. kPoint adds value to all the videos by bettering its viewing, editing and creating experience which makes each video more engaging and effective.
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