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Underused Link Building Strategies For Small Businesses

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By Author: Chris Walker
Total Articles: 104
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Link building is one of the key aspects of search engine optimisation and if done correctly, it will help enhance your website traffic. If incorrect link building strategies are employed, it can have a detrimental effect on your website’s visibility. This is one of the reasons why a number of businesses steer clear of link building. However, you can partner with a professional link building company and use result-driven tactics to boost your website’s rankings.
Some of the most underused and undervalued techniques that can help improve your online exposure and revenue are given below.


Link Building with Images

Even though many business owners are not aware, images are an excellent way to build links to your website. If your website has original images, you should make them available for reuse. This way people can use those images and put them on their websites. The key is to ensure that those websites attribute the image source, which is you. So, whenever they use it, they need to link back to your website. Remember that this can only be done with original images like, pictures of your office, product offerings or your logo.


Create a Blog Section on Your Website

Small businesses heavily underuse blogging whilst big companies make use of blogs all the time for advertising and marketing purposes. A blog is the perfect place to generate a lot of external, as well as, internal links. You can improve your website’s internal link architecture by linking to pages on your website within your blogs. The likelihood of generating backlinks from other websites can be increased by creating better and information-rich blogs. Generally, it is considered that the chances of someone sharing a link to a blog post are much higher than a standard web page. For the creation of valuable blog content, you can collaborate with a link building agency and leverage the expertise of their content team.


Social Media Contests

If you are not already using social media, it is high time that you do. Social networking websites can be used to build link by running exciting contests for your followers. All you have to do is offer some kind of prize in exchange for participating in the contest. You can tell your target audience that they have to start following you on social media for entering the contest and share a link chosen by you. Along with getting lots of backlinks, you will also gain followers.


Basic link building is not that difficult or complicated that most businesses think. All you have to do is plan and implement proven strategies, and stay away from links acquired from spammy websites to gain online visibility and boost revenue.


Nhance Digital is a premier link building company in the UK rendering competitively priced, bespoke and effective solutions. Thriving on over 10 years’ experience, these link building experts employ proven tactics to improve search engine rankings and grow traffic.

More About the Author

Nhance is a UK home grown web and internet marketing company with a global presence.

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