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Biggest Healthcare Website Mistakes Of All Time!
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In today’s digital era, you can find everything online!
That’s because not even a single business or service wish to miss out on their potential customers. Whether it be an apparel store or a cosmetic company or an all-purpose store, everyone’s turning digital! Healthcare sector is no different.
Since the internet is the very first place where your potential customers would try to find you today, it’s imperative that you are present there! So, if you are a medical practitioner and do not wish to miss out on any of your patients a ‘well-designed and optimized’ website is what you need to have.
Here’s a list of all the mistakes:
Excess of options:
An ideal health care website should be free of any sort of clutter. You need to keep your homepage tabs and website pages to a minimum. Try to put up as less as options possible and keep the navigation simple. Do not confuse your visitors with an abundance of options and too much of information on the homepage and web pages. Also, make sure that you make it easy for your patients to access the relevant information.
The absence of keywords in titles:
As a matter of fact, Google visits the title of your webpage to learn about it. An absence of the relevant keywords like the ones related to the services you provide or the problems you resolve, in the titles may result in a lower SERP ranking. Therefore, it’s advisable to use these relevant keywords in the webpage titles so as to rank higher in search results and let your patients find you.
Not displaying your authority:
When you fail to display your authority, it makes your clients reluctant to trust you. The best way to avoid this mistake is to leverage your skills and knowledge. Establish yourself as an expert by writing your content, definitively and purposefully. Your niche related knowledge not only helps establish you as an authority but also put your clients at an ease to trust you and avail your services.
Neglecting mobile-friendly design:
This has been said time and again that neglecting a mobile-friendly website design simply indicates a loss of most of your potential clients. That’s because, most of the population today, use mobile devices to access the internet. In such a scenario, if the visitors are unable to find what they are looking for, they simply move to your competitors. So, it’s quite obvious why your healthcare website has a mobile-friendly design.
Avoid these mistakes on your healthcare website and let your patients know that you care!
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