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3 Things To Consider When It Comes To Banner Printing

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By Author: David White
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If you have been to exhibitions, events and even just a well populated area, it’s highly likely that your attention has been caught by colourful banners advertising something at one point or another. For the modern day business owner, banners can actually be used effectively in many different ways. So if you’re looking to either capture the attention of potential clients, promote your products or highlight special promotions, investing in a good banner is an excellent choice. But when it comes to banner printing, there are some things you have to take note of beforehand to avoid running into inconveniences:

1.
Assessing Requirements
While the banner printing process can be outsourced to other companies who specialise in providing large format printing in Singapore, it’s prudent to first plan your design according to what best works for you. For example, most banner printing stores are capable of providing customers with banner options in different sizing and styles. Choosing one over the next can alter how well they look against the location you want to place them in.

Take your time to assess your design elements in both horizontal and vertical layouts. You can also consider whether you want your banner to be displayed, tied to an area or mounted. Before making your decision, it’s also advisable to check to see if you would need special stands too.

2. Choosing An Aesthetic
Picking the right font is a crucial element when you’re designing for banner printing purposes. Identify the key points you wish to address and make sure that it is immediately recognised by skimming the title alone. This is what is going to encourage your target audience in reading further after all. Next, you’ll also want to make sure that the title of your banner is sized differently from the rest of the text elements so that the focal point is not confusing.

Ideally, simple and clear fonts like sans-serif are more suited for banner printing since they increase legibility. Consider the readability of your banner from a distance before you finalise the font you wish to use.

3. Picking Colours That Matter
On top of that, the colours you plan to use for banner printing also casts a strong effect on the end result. It’s wise to note that cooler colours like blue are often more professional looking but also lack the attention capturing capability of warmer colours. Whereas warm colours like orange may get you the attention you want, but become too distracting from your overall brand message if you overuse them. Test out different colour combinations until you’re able to choose the colours that provide easy contrast between the background as well as the banner message for optimal results!

There you have it, 3 important design elements to pay attention to before you proceed with banner printing. With these factors in mind, what are some of the banner ideas you'd like to try out for your own business? Were you able to make improvements to your current banner design?

To know more details on banner printing, visit the website https://www.kiasuprint.com

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