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An Easier Way To Grow : Video Platform For Businesses

By Author: sarika
Total Articles: 14

One such method of marketing or growing a strong customer base is through the creation of videos. Video platform for business has become a very engaging medium for those who want to market their product and grow their business. Video platform for business helps the users to build an interactive environment, where users can convey their intentions in the form of videos. This concept has turned out to be very interesting and has shown positive results in the field of marketing.

A lot of times the hiring process in any company can be a difficult task in terms of revenue. The Fortune 500 company recruits 10,000 fresher annually, this involves four months of training. The training period is worth $3,000 of lost potential revenue per employee.

The solution was met by kPoint where an early engagement program was introduced. The program started with the training of the new recruits before the selection even began. The new recruits were given 30 hours video content streamed through kPoint within the span of 4 months. After the completion of the video content they had to appear for an online test which would be followed by the selection procedure and then the job offer would be given to the right candidates. This program saved a lot of revenue and also saved a month from the training period.

The outcomes of this solution were shown in the business for a very long period of time. The outcomes reflected on the revenue where the expenditure decreased, the training time was reduced by a month, pre and post-start attrition rates decreased, the new hires has their potential increased and the tracked analytics for the videos helped the employees to map new projects.

What is kPoint Technologies?
It is a video platform for business where solutions along with innovative video ideas are initiated. It runs on the principles of making videos an integral part for businesses, corporate and professional institutes. This platform is used by many companies to market their product, to share their experience or convey any information.

Some companies that have trusted kPoint are:
1. Bajaj Finserv
2. Tech Mahindra
3. Siemens
4. Airtel
5. Tata Communications
6. SBI

Enterprise video platforms help with marketing their products or services, with media distribution, acts as an educational platform, it helps in corporate communications where two or more enterprises can communicate with each other, they also build an interactive environment where they communicate with the users seeking for feedbacks or clearing queries.

Enterprise video platforms also promote content publishing, where content is available to a variety of people with different areas of interest. These platforms also create videos according to the demand of the enterprise and their taste. The videos are sometime the insight given to the viewers who want to know how the company runs.

Video platform for business has helped many enterprises in ways that can be reflected on their productivity and sales. It is one of those innovative ideas that only helps a company to grow from all directions. Marketing has been made interesting and a new door has opened that invites all kind of users and ideas. It has given a new edge to promotion policies which makes a company ahead of the curve.

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