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By Author: Sherry Roberts
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Case Study 1: Vodafone (Turban: Chapter 1, Page 26)
Q1: What were the challenges for Vodafone NZ according to the case study? List three specific challenges?
Vodafone NZ was faced with issues regarding its tremendous success in New Zealand. The challenges include;
The company market share did stagnant to about 56% with the follow of the customer number being leveled off;
The company had dominated the telecommunication industry but there was the introduction of the competitors within the market.
The competitors emerged unexpectedly;
The company found out that the cost of complying with the government regulations had begun to increase;
Q2: How did Vodafone address these issues?
The company under the management of John Stewart began by forming the customer knowledge and analysis section that was given the mandate to conduct an analysis, modeling, the market research and the competitive advantage. It was followed by the implementation of the enterprise data warehouse (EDW). The enterprise data warehouse (EDW) is capable of generating reports that integrate all the information of the company. It also provided the services of generating online analytical processing and predictive analysis. The company saw some sense in data analytics, and the company hired the modeling specialist to boost the analytical team. Other applications such as the SPSS, SAS and others were adopted in the building and generating of models and insights respectively.
Q3: What does “single version of the truth” refer to in the world of BI? Provide two articles to support your findings/conclusions. One article must be sourced using the Wilmington University Library online resources (include the URL generated using the Library Database Off-Campus Link Creator in your answer). The other article can be from a reputable source on the Internet (include a working URL).
Business intelligence (BI) is a method of acquiring important business information from the company available data. The technique is regarded with the facilitation of the data analysis and reporting so as the management stands the ease in making decisions. It is relatively linked with the management of big data such that the organizations easily appreciate the benefits of owning such data.

Link: Vailiev, Y. (2010). Oracle Business Intelligence: The Condensed Guide to Analysis and Reporting. Birmingham [England: Packt Pub. http://wilmu.worldcat.org/title/oracle-business-intelligence-the-condensed-guide-to-analysis-and-reporting/oclc/696313681&referer=brief_results
http://www.oracle.com/technetwork/issue-archive/2014/14-sep/o54ba-2279189.html

Sherry Roberts is the author of this paper. A senior editor at Melda Research in research paper services if you need a similar paper you can place your order for cheap research paper services.

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Author is associated with MeldaResearch.Com which is a global Custom Essay Writing and Term Paper Writing Company. If you would like help in Research Papers and Term Paper Help you can visit Custom Writing Service

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