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Printed Coffee Cups –effective Medium For Creating Brand Awareness

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By Author: Steven Para
Total Articles: 18
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Do you want to get your message to the customers? Wrap it around their food and drink!

Forget spending thousands of dollars on TV, billboards and social media. The best way to promote your brand is to have your customers drinking out of it. The printed coffee cups have now become a mini-advertising campaign that fits right into your customer’s hand. And the business that is putting them in customer’s hand all over Australia is custom printed coffee cups.

A recent study carried out by the Dortmund Institute of Marketing Consulting found that a printed paper cup can create up to 34 new contacts for business. Moreover, the report also shows that about 70% of people can actually recall and describe the branding on the cup long after seeing it. So, it is no wonder large coffee chains have branded, printed paper cups.

Why printed paper cups?

When compared to other advertising techniques, using printed paper cups is a cost-effective way to build your brand. Printed coffee cups are great for use at big events, trade shows, and for marketing campaigns and exhibitions. The marketing initiatives that your business strives to achieve can readily be obtained with various options for logo printing.

Whether you use bold colours or muted tones, the fact is your name is out there, and printed images are what bring recognisable familiarity to the consumers.

This familiarity with marketing is what made so many businesses famous. The logo on the printed coffee cups can be seen from a distance and consumers will know your business often. Consistent regular customers will often go to the extra mile to obtain the goods or services of the business they know and trust.

What are the benefits of using printed coffee cups?

Cost-effective:

When compared to other promotional products, printed coffee cups are cost-effective that makes them great promotional items for any marketing campaign. Once you buy a sufficient amount of printed coffee cups in wholesale, you won’t have time buy more any time soon.

Attract and retain customers:

There are lots of creativity lovers out there. This is also one of the reasons why paper cup advertising invites people towards a brand rather than pushing them away from it. If an ad is put creatively on a coffee cup, it attracts those who value creativity.

Reach more customers:

Coffee cup marketing takes your advertising marketing campaign to the palms of thousands of customers in a single event. Straight from the coffee machines, to the elevators, desks and other places, coffee cup marketing offers an appropriate tactic for your business.

The author is an experienced blogger. He alleges to supply premium quality printed coffee cups to various businesses across Australia. For purchasing printed coffee cups, visit https://www.coffeeserve.com.au/ now.

More About the Author

Coffee Serve is 100% Australian owned and has been operating since March 1990. When you place an order with our friendly staff, you can be assured that only the highest quality products will be delivered to your office kitchen the next day. Our speedy delivery, exceptional value and convenient payment methods make it easy for you. Our range includes coffee, tea, biscuits, cups, toiletries, cleaning products, coffee making equipment and much more. We offer next day free delivery in the Sydney metropolitan area.Interstate orders attract a freight charge.

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