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How To Use Video Throughout The Marketing Funnel?

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By Author: Orange Videos
Total Articles: 15
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Too often, companies jump at the opportunity to create their first video. They spend tons of money on an explainer video for their homepage, but as soon as the project is complete, all future video ambitions screech to a halt.

On the other hand, plenty of businesses churn out a slew of social videos. But since they’ve simply replicated fads they’ve seen, there’s little substance and next to no regard for their audience’s challenges or habits.

Considering the time, money, and resources involved, video marketing can’t be an impulsive guessing game. Instead, you’ll need to create a comprehensive video marketing strategy that spans the length of your marketing and sales funnel.

Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.
To start, plan to create at least two videos for each and remember to include call-to-actions to lead your audience down the funnel. Over time, you can improve based on conversion rates and the content gaps you discover.

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