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Simple But Dynamic Tactics To Increase Aov
Owning an ecommerce store on any platform or selling on your own brings many challenges but the strongest challenge that gives pains to the sellers is to reach more customers and coaxing them to make buying decisions. The next challenging phase is to retain the customers that have come to your store and here most of the sellers feel it more challenging than bringing new customers.
New customers arrival, their retention and buying decisions overall impact the average order value of the sales.
AOV, in turn, affects the profit margin and ROI of your ecommerce store or business. From reaching to customers to providing them easy purchasing and checkout services all should be in a strategic manner that can increase the number of sales. The proper approach and strategy would help in growing sales graph.
Know the Reasons for decreasing sales graph.
Therefore, understanding the depth and importance of AOV in ecommerce business, we are here presenting the simple but dynamic features that would help you to increase AOV. Exclusively for you, we at evantage implement every point mentioned below to our dynamic strategy to serve our ecommerce sellers.
Let’s look at it and note down to implement it in your business strategy
The best offer that every buyer loves to have is BOGO i.e. Buy One, Get One. Such offers attract more visitors easily and when you offer some useful product along with the bought one they feel overwhelmed with joy and their shopping experience get boosted. This tends them to buy more and more from your store only. This will help you in increasing the retention rate and loyalty towards you. You can launch such offers directly through the app you are using.
Personalized Suggestions to the buyers
Based on the purchases and buying history of the customers, you can recommend them the similar products with the message displaying “You may also like” or “You may buy”. If the buyers have moved to the cart to final checkout you can ask them to add more products to get the items worth free shipping or discounts on the next purchases. The personalized recommendations can convince the buyer to buy more.
Reaching the customers is only half the battle other half is yet to win. It is more often seen that most of the customers leave the stores just because of hectic and lengthy checkouts. If you can’t see your customers going, the, make the checkout process easier. With the very short and crisp details, allow your customers to buy the products they have chosen.
Secure Payment Assurance
Along with the smooth checkout, it is very important to assure the buyers that their payment details are secure. The personal info, card details they are sharing with trust and therefore it is on to you to keep their trust unaffected.
Use the payment mode they want to opt
We have conducted a poll to know the reasons of the cart abandonment or customer’s leaving at the last step of payment. The poll results were shocking as it revealed a very basic reason of customer leaving in amid. We found that most of the customers at their final step of payment leave the purchase just because they don’t find the convenient option of payment which they feel comfortable with. This affects the sales value and increases the cart abandonment rate. Use every payment option (COD, debit/credit card, Paypal etc.) and don’t forget to maintain the privacy and security while customers pay you.
Bundling up all the marketing campaigns
Since in today’s time, advertising and marketing have taken a wide corner in online retailing. Running campaigns on every social media platform like Facebook, Twitter, Pinterest, Tumblr etc. and managing orders from every social app and ecommerce apps can be cumbersome. So, we work with the centralization of all marketing campaigns through one place to simplify all the loads of accessing multiple apps and social media accounts. From email campaigns to marketing campaigns and referral campaigns to discount banners, bundling up all campaigns in one will save your efforts as well as time. We optimize the advertisements and CPC campaigns of the sellers in an effective way that contributes to sales and orders.
Analysing the campaign results of every day and working according to it is an intelligent move. Check out campaign's effect of every occasion like Mother’s day, Father’s day or deal of the day campaign and comparing the results which will help you in making further strategies and moves to boost sales. As the effective campaign will be having more buying clicks while if any campaign does not return the oriented result you can change it for better future. For the detailed analysis, we work with the efficient learning algorithms helping us to visualize every progress through the eagle’s eye.
Hope you understand
To get more customers and increase AOV, the ecommerce sellers more often use each and every tactic even the toughest one that demands the lots of efforts and time but forget to use the basic tactics that can easily lead to conversions. The above-mentioned tactics are simple but dynamic that results in higher sales and order values. We are not alone to say this rather our sellers say and even have felt the best ecommerce experience with us. Now it’s your turn to comply and make more money from omnichannel retailing.
Come to us and see the difference.
Evantage is a professional team of Amazon Store Management which works skillfully in managing Amazon marketplace with a motive to assist amazon sellers in providing them A to Z Amazon Store Services and help them in achieving their desired goals.
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