123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Web-Design >> View Article

Should You Adopt Long-form Content Marketing Strategy?

By Author: Greeny Sweeney
Total Articles: 30

Why Choose Long-form Content Marketing

Because people have short attention spans, short-form content has become a cornerstone of most content marketing strategies. It is a good place to start, but should you stop there? If you have long-term goals, then you might want to consider other types of content that will appeal to a diverse audience.

Although it’s true that you need to be concise in order to keep your reader’s interest, it has recently been found that the demand for long-form content has increased dramatically as it tends to rank higher in search engine results page (SERP), specifically in Google.

Long-form content is usually rich in information, something that many readers crave for. With short articles, you can focus on your SEO heavily. Sure, you’ll get a lot of traffic, but will you gain returns and conversions? You need to balance your keyword optimization and user engagement. It’s not enough that you bring people to your website; you also need to be able to provide valuable content.

Our team of Warrington SEO specialists highlights the benefits of using long-form content marketing.

Improved user perception

Because long-form content provides more valuable information, it’s easier for you to inspire readers. You position your brand as an authority on the topic you are discussing. You are giving your readers advanced materials that they can actually use. In their perspective, you know what you’re talking about. After all, it’s hard to fake authority when you are able to deeply discuss the topic. As a result, you might find your content getting shared more often than your short-form content.

Better ranking

You can use long-form content in utilizing long-tail keywords appropriately. There are several pieces of evidence that prove that long articles get better rankings on Google. For instance, in a study conducted by SerpIQ, it has been found that the average content length in the top ten results of search queries is 2,000 words. This finding is significant as it shows that Google factors content value in their ranking algorithm.

Repeat traffic

Once a person has read an article, it’s rare for them to read it again, especially if the content is so short that they can probably recall the content without any problem. However, it is different in the case of long-form content. Especially if the article is educational in nature, it has a higher chance of getting repeat traffic. It usually takes time to read long-form content, and those who want to digest what they’ve read will only be too willing to read it again.

Quality Content over Quantity

Warrington SEO puts more emphasis on quality over quantity. We understand that content, no matter how long or short, is valuable as long as it provides useful information.

If you want to figure out whether or not you should start adopting long-form content marketing strategy or stick with your short-form content, feel free to talk to our team of SEO specialists.

Total Views: 109Word Count: 483See All articles From Author

Web Design Articles

1. How To Choose The Best Company For Web Development Solutions India?
Author: Narendra Suthar

2. Top Seo Company In India | Best Web Designing Company In Delhi
Author: sagar jha

3. Important Challenges Your E-commerce Provider Should Take Care Of
Author: Appcode India

4. Tips For Locating Office Space For Rent In Nj
Author: Blauberg

5. Benefits Of Migrating To Shopify
Author: Fortunesoft

6. Responsive Web Design Company Cochin
Author: Magiccodz Software Solutions

7. Why You Should Keep Up With The Latest E Commerce Business News
Author: Jacob Alex

8. Globalise Your Sales And Services With The Help Of Digital Marketing Experts
Author: Samya Banerjee

9. Pros And Cons Of Using Ppc Advertisements
Author: Khalid Majid

10. Trends In Mobile Application Development 2019
Author: Webclues Global

11. Top 10 Powerful Marketing Strategies To Promote E-commerce Website In Serp
Author: Kalpana Singh

12. How To Improve Your Bigcommerce Store In The New Year?
Author: 9ecommerce

13. Why Outsource Your Website Development To A Web Development Company In Gurgaon?
Author: Netleaf software

14. The Best New Jersey Seo Company For Your Business
Author: Reclaim Digital

15. Latest Web Design Trends A Web Designing Company In Gurgaon Can Help Implement
Author: Netleaf software

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: