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10 Best Virtual Reality Applications In Marketing
Inspiration, commitment, impact - these are just some of the reasons why some of the world's leading brands use immersive VR experiences to market products and services.
Here we have selected some of our most popular VR marketing campaigns. It's a diverse list - we wanted to introduce some of the creative ways that brands can think outside the box to take VR marketing to the next level.
Did not you see your favorite here? We would like to hear what your top list does - let us know and let us know.
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13. Jaguar - Feel Wimbledon
This is an ambitious job commissioned by Jaguar as part of their Wimbledon sponsorship. In it, one can skim over a complicated CG reconstruction of the Wimbledon area before landing in the middle of an uploaded moment in the middle. Andy Murray gives the voice back and describes the feeling of playing in such a prestigious location. The experience ends with you entering Andy's body and banging the last match point. This was toured in the run-up to the tournament through the country and also published as a 360-degree video.
Why did we choose it?
If you want to grow up, do it like this. A very cinematic experience that allows you to experience as close as possible what it's like to score in front of an audience in Wimbledon. This is VR thought!
12. Reimagine - Etihad Airways
You could expect something special if an ambitious airline wants to offer flights with the largest passenger aircraft in the world, the Airbus a380. So Etihad Airways pulled out all the stops to present Academy Award winner Nicole Kidman in an immersive VR movie called Reimagine. In the movie Kidman flies from New York to Abu Dhabi - and viewers with Google Cardboard headsets are invited to board. It's about the luxurious experience, as viewers are invited to enjoy the company of characters, including an opera singer, a film director and even a hawk traveling in first grade. Stay awhile and you'll even have access to the private three-room cabin, known as The Residence, with a personal butler.
Why did we choose it? Travel Marketing is an obvious addition to VR technology with its ability to carry you from scratch. But Reimagine, with its star A-list, takes the synergy to a new level. The sensory impressions of sound, light, movement and the noise of conversation are beautifully evoked; Special filming techniques have been used to create a seamless experience. For anyone who has ever missed an upgrade, this is the opportunity to fly in style. 11. MSI Electric City - MSI The gaming hardware specialist MSI wanted something special to bring its new motherboard to market. So why not create a whole new city? MSI Electric City is a VR trip into a futuristic world that is clearly influenced by science fiction movie classics like Bladerunner and Tron. It has nice gaming elements and the marketing twist of the 21st century is that the MSI Electric City is based on the actual motherboard design. Why did we choose it? With an over-cool original soundtrack and some delicious visual effects powered by Unreal Engine 4, this is a very smooth VR ad. We love the sensations of accelerating through the Electric City and it's a very nice way to bring a normally invisible product (the motherboard) to life. Play on, MSI. 10. Coca Cola Santa's Virtual Reality Sleigh Ride Last Christmas, Coca Cola launched a virtual reality sleigh ride. With Oculus Rift, thousands of people all over Poland immersed themselves in this virtual world and spent a day Santa Claus! It's like a roller coaster ride, but you're flying Santa Claus across the country and into different villages. Why did we choose it? Coca-Cola is a big brand and has been experimenting with virtual reality for some time. Coca-Cola always strives to be new and fresh, and this was a perfect opportunity for her. This sleigh ride was a great way to showcase your modern brand through the use of VR. It introduced people in Poland to virtual reality and helped them to experience the joy of Christmas better.
9. McDonald's Happy Meal VR Headset and Ski App
McDonald has released her own Google Cardboard with her Happy Meal Box. They are doing a test run in Sweden, where the Happy Meal Toy is a McDonald's Cardboard VR Headset. In this case, it helps people to happily turn into happy people. Slope Stars is the game that comes with the glasses. It is associated with a Swedish relaxing holiday focused on skiing.
Why did we choose it?
McDonald has a tremendous reach around the world. They are legends of marketing. This new advertising strategy helps to use their Happy-Meal-Box and use it as a "Happy Goggle". The reusability is very cool. And they offer their customers additional entertainment with their app and make this a great campaign.
8. Michelle Obama's VR video
The Whitehouse invited The Verge to make a video about Michelle Obama's success with social media. She talks about her efforts to popularize healthy eating and sports. The 10-minute video is a 360-degree video with an After Effects animation that illustrates Michelle's statement. The video is the best VR infographic video I have ever seen. If marketers are reading this, if you need to explain a company's mission or new service, be sure to watch this video and use it as an example.
Why did we choose it?
It solves the big problem that marketers have with VR. Above all, how to use the 360-degree space properly and create a narrative flow that anyone can follow. This is a big challenge because it is difficult to attract someone's attention if he can look everywhere. The Verge creates these infographic pop-ups that draw your attention. And even if you do not look at the speaker, they reproduce Michelle's face on the other side, so you can continue to follow the story as you explore the room. This video is about Michelle Obama's social media story.
7. New York Times - Distributed The war has displaced 30 million children from their homes. The New York Times described their tragic stories in an immersive documentation that could be downloaded for the mobile app and Google Cardboard. This was not a marketing campaign, but the publicity generated by distributing one million free Google boxes to its readers made headlines. The VR Studio vrse.works developed Displaced for the NYTVR app. Distributed to over 1 million New York Times subscribers The highlight piece of the New York Times VR app Why did we choose it? The film has shown the devastating effects of the war excellently and brought you to the heart of the story. A worthy story and a great marketing move from the NY Times. 6. Boursin - Sensorium Soft cheese maker Boursin created a virtual reality experience that takes you on a journey through a refrigerator full of delicious treats. They commissioned the marketing agency BearceXM and Hammerheadvr to deliver the project. Boursin exhibited this at various malls and events across the UK. Click here for Oculus Link to test it for yourself. 67,545 YouTube views Winner of the Master of Marketing Award 2015 6 city tour Why did we choose it? It's quite extravagant for a cheese company and we like it because it raises the bar. Your exhibit also includes windjets so you can really experience this adventure. 5. TopShop - Catwalk experience A little older, but still worthy. TopShop offered the public a unique look at their exclusive Fashion Runway Show during London Fashion Week with a 360-degree panoramic video stream. Lucky Competition winners were able to experience this in a special pop-up room in TopShop's flagship store in London, which ensures good visibility. As a bonus, the user could find additional background shots of the experience. This experience was created by London based VR Studio Inition.
The experience was voted Project of the Year at the BT Retail Week Technology Awards 2014 Best Hybrid Event / Best Virtual Event at the Event Tech Awards 2014 100 participants in the event. 10 press articles including Wired and the Times. Why did we choose it? This is a great benefit of the technology, well executed and one of the very first of these types of experience for the Oculus. Congratulations to the guys from Inition. 4. Volvo - XC90 test drive Testing a car through virtual reality makes sense if you do not have a car dealer nearby. It's great to see Volvo develop an app to support the launch of their XC90 SUV. It takes you into the cockpit and takes you on an idyllic drive through the country. The Rand wrote that although the experience was a little blurry and inaccurate, they considered it wise. This was also done by Framestore VR Studio and you can read her case study here for more information. 175k views on YouTube 155 reviews on Google Play with an average of 3.6 stars Why did we choose it? We think this is a big step forward from Volvo - a company that may have proven to be modern and relevant compared to its competitors. By using VR in this way, they have made the public aware of their brand in a new light. It could also become the standard by which future test drive apps are compared to give Volvo a first-mover advantage in the virtual reality industry. 3rd patron - the art of the patron A tequila company may not be an obvious beneficiary of a VR marketing strategy, but Patron harnessed the power of VR to tell a compelling story about the company's product. With a mix of live action and computer graphics, they created a 360-degree journey that followed the product lifecycle from the agave field to the glamorous party. The entire production lasted six months and was developed by the creative agency Firstborn, the post-production agency Legend and the sound design agency Antfood. When Patron conducts events, they will set up a virtual reality that shows the audience their process.
20k accumulated YouTube views Used binaural (3D) audio Used a custom drone with a 7 GoPro Why did we choose it? That was good because it gives the user an insight into the process of creating Patron's Tequila. It's entertaining and educational. 2. Merrell - Trailscape In support of the launch of a new hiking boot, the Capra. Merrell has created a VR experience called Trailscape that will take you on a dangerous mountain hike. Participants walk along a stage set associated with the virtual experience to create a new level of immersion. Motion detection enabled adventurers to explore the mountainside with tactile elements such as a rope walk and shaking wooden planks, making them one of the most mesmerizing VR experiences of all time. It was presented at the Sundance Film Festival 2015 and was the brainchild of Merrell, the agency Hill Holliday and Framestore VR Studio. You can read more here. First commercial use of "virtual reality" 3,750 YouTube views Why did we choose it? Trailscape does a good job of integrating the brand into a powerful user experience. We like the fact that you can run in this demo, which is relevant to the product and is not often seen in VR experiences. From the reaction of the users they also had an unforgettable time! Marriott - The Teleporter Imagine being able to take yourself to a beach paradise at any time? Framestore VR Studio and Relevant partnered with Marriott to create a unique teleportation experience for the public. Framestore VR Studio writes, "A revolutionary 4D tourism experience for Marriott hotels, you first become a Marriott
Hotel and then teleported to the beach on Hawaii. "Using a telephone booth-like structure, they used Oculus rifts, heaters, and windjets to take users on a trip to Hawaii and London, though it's not quite as it is, but it is could help you decide on your future travel, which helped Marriott position itself as a forward-looking, relevant brand in the marketplace, for more information see the case study here. Toured in 8 cities in the USA 100-second sessions Why did we choose it? We liked that because it combines visuals with the other senses just by showing a 360-degree video. While not a cheap campaign to produce it, enough was successful for Marriott to commission a second experience. VR is more than a one-time gimmick, but something that, when properly used, can be the core of a marketing strategy
I am Ramjee Yadav, I am a Content Writer of a Company Called Applaunch. For Any Query Related to App Development just visit our website- https://applaunch.io
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