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A Peek At What The Uk Is Searching For And Buying In 2017
An interesting report made its way to the media. This retail report from John Lewis, the high-end chain of department stores here in the UK, talks about what the Brits are searching and buying from retail outlets (both brick and mortar as well as online). As we inch closer to search for appropriate Black Friday online deals, these trending items may be of particular interest to your holiday shopping list.
What is the UK searching for?
1 – Inflatable items
To top the list were blow-up items and animal themed inflatable products like ‘unicorn’ (a 70% jump in search) and ‘mermaid’ (a 22% spike). No wonder, the term ‘inflatable’ saw a massive 99% jump in search volumes. The hot-selling novelty goods under the inflatable category included blow-up flamingos and inflatable watermelons and pineapples.
2 – Home trends
Millennial pink dominated the home interiors scene in 2017. Velvet is the preferred material for interior furnishings. Premium interior trends like connected home appliances and devices saw a rise of 160%. Smartphone controllable devices like washing machines, ovens, and refrigerators drove most of the demand spike here.
3 – Trends in family time
The report hints that the Brits are opting to stay in with their family with Netflix rather than going out for dinners or movies. Some of the best- selling items certainly corroborate to this fact – Avocado slicers or egg cups, record payers or teapots, all these homely items saw a massive spurt in search and purchase in 2017.
4- Tech trends
If you are looking to pick up some good Black Friday online deals then check out the trending gadgets that are making waves here in the UK. Wireless headphones shot up by as much as 250% as compared to 2016. Some happening gadgets that caught people’s attention were cordless vacuums from Dyson and Sonos speakers that are designed to remain inconspicuous. E-readers and sat-navs saw a substantial dip in buyer interest this year as compared to 2016.
5 – Fashion trends
Millennial pink is again the winner here. For both, men and women categories, this shade dominated others by a wide margin. Sales for men’s pink t-shirt rose by 74% while women’s jackets in the same shade shot up by 55%. In addition to pink, bright yellow too saw a jump in sales. This was majorly attributed to Emma Stone’s yellow frock dress that featured prominently in the promotions of La-La-Land. For women, off-shoulder dress and the ubiquitous gingham pattern ruled the fashion trends in 2017.
It is evident that the buying behaviour of the Brits in 2017 mirror the sentiments echoed by a spokesperson for John Lewis – “A touch of the exotic and the fantastic helped people escape from the serious side of life". So go ahead and plan your Black Friday online deals by checking out these exotic trending items.
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