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By Author: ajith
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What is SEO?

Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors from search, but it’s also a way to improve the user-friendliness of your website and increase its credibility.
Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in the search results.

SEO is the way to ‘speak’ to search engines in a language they can understand and give them with more information about your website.

SEO has two major components, On Page and Off Page SEO.

On Page SEO

On Page SEO refers to settings you can apply on your website so that it is optimized for search engines. The most important On-Page SEO tips are:

Having optimized titles and descriptions
Proper URL Structures
Search engines have been trying for decades to find a way to return the best results to the searcher.

To achieve this, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.
User friendly navigation (breadcrumbs, user sitemaps)

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