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Looking For An Attorney In Dallas? By: Dan. A. Atkerson
The working environment need not always be uncomplicated and straight forward. The persistence of discrimination by gender, race, religion, etc., Attorney deals with such obligations and analyzes all the circumstantial, detrimental and substantial cases.(read entire article)(posted on: 2011-06-17)
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Boost Immune System By Natural Antioxidant Acetylcysteine By: Church Hom
Acetylcysteine is a fantastic and little known about supplement. Anyone who is health conscious these days has heard about the wonderful benefits of antioxidants in preventing cancer and maintaining an optimum state of health.(read entire article)(posted on: 2011-06-17)
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Acetyl Cysteine – A Powerful Treatment For Paracetamol Over Dose ! By: Church Hom
Have you ever wondered what happens when someone takes an overdose of paracetamol? Paracetamol is a safe painkiller when used as directed by a physician, however, when it is ingested in large amounts it is LETHAL.(read entire article)(posted on: 2011-06-17)
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Aluminum Fence – A Great Option For Fencing Your Property By: aluminumfence
Now days, fencing reflect the style and taste of the property owner. Besides adding security to the property, fencing increases the property value.(read entire article)(posted on: 2011-06-17)
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The Secrets To Designing A Visually Stimulating Yard Signs By: Nishant Shah
Banners and signs are the usual choice of ads. They have a long period of time and help marketing in general. Advertisers are encouraged to use them, because of its low cost and flexibility.(read entire article)(posted on: 2011-06-17)
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The Trust Return On Investment, Part 1 By: Colleen Francis
If you are like most organizations, your marketing budget has been squeezed and squeezed as customers become tighter with their spending and competitors become more and more fierce. This means that more and more, the return on marketing investment needs to be measured and maximized.
As you've read in my previous articles, the business case for testimonials is a slam dunk. Testimonials dramatically improve click through and action rates. It makes sense: social proof makes the prospect view their action as less risky if they see that others have realized the benefit they are seeking.
What hasn't necessarily been clear is how this return on testimonials compares to other marketing investments. And I do say return as testimonials do require an investment: the effort to collect, manage and publish them.
Enter an extremely interesting study by Nielsen who measured Consumer Trust in Advertising Channels. Essentially, they looked at the various ways that a business delivers its message to prospects, and determined the degree to which that prospect trusted that message. In other words, they measured the return in terms of trust.
At the very top of the list of the most trusted source of information is social proof - recommendations from peers and on-line opinions. Recommendations from people I know is at the very top, being trusted by over 90% (Trust completely + Trust somewhat).
What was fascinating about the report was the substantial difference between social proof and more conventional forms of advertising. I suspect there are few organizations that do not do some form of on-line advertising: banner ads, search engine ads, etc... Compare the trust associated with these marketing investments:
The trust levels of these marketing investments start at 41 percent and drop from there.
I'm not suggesting that businesses shouldn't advertise in these channels. What I am suggesting is:
Don't put your eggs in one basket. If you are focusing your marketing investment in these advertising channels, are you ignoring testimonials? Ensure that you are taking the time to systematically gather, review and publish testimonials. If you are struggling to find the time to do this - consider a tool like Testimonial Director.
You can take advantage of testimonials to improve the trust of these less-trustworthy channels. Add testimonials to your advertising and landing pages. Those will increase the trust return, improving the payback from these investments.
As the Nielsen data shows, social proof is the most trusted source of information used by your prospects to make a buying decision. When you think of you’re getting more bang-for-your-marketing dollar - ensure you're maximizing your trust return on investment. The financial return will take care of itself.(read entire article)(posted on: 2011-06-17)
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The Trust Return On Investment, Part 2 By: Colleen Francis
Author says, in our previous article, we looked at the extremely interesting study by Nielsen who measured Consumer Trust in Advertising Channels. Essentially, they looked at the various ways that a business delivers its message to prospects, and determined the degree to which that prospect trusted that message. In other words, they measured the return in terms of trust.(read entire article)(posted on: 2011-06-17)
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5 Functional Ways To Use Postcards By: Brent Durell
Read on and learn the five important and creative ways to use custom postcards that you can apply in your own business.(read entire article)(posted on: 2011-06-17)
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How To Have Elegant Flowers Without Hurting Your Budget By: Choice Flowers UAE
Are you wondering how to send elegant flowers and gifts to your dear ones without hurting your budget?(read entire article)(posted on: 2011-06-17)
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Infusionsoft: Going To A Marketer's Conference To Improve Your Company By: Andrew Bui
You can never learn enough and for the new business owner attending marketing and business conventions like the one put on by Infusionsoft each year is a must.(read entire article)(posted on: 2011-06-17)
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