ALL >> Hardware-Software
Archived Articles about Hardware or Software
Increase Your Business Through Your Existing Customers First! By: Janet Taylor
From almost every point of view, it makes better sense to focus your marketing strategy on retaining existing customers rather than on acquiring new ones. Repeat customers spend an average of 33% more than new customers – and you don't need to spend anything like the time and money to get them! They also tend to give you more referrals. It is a no-brainer therefore that you should prioritize customer retention in your marketing strategy.
Generally, customers become repeat customers because they have a relationship with you, so it is up to each business to foster that relationship and endeavor to ensure that customers do not just disappear after one successful transaction. Like any relationship, the business/customer relationship needs to be nurtured; customers want to feel that they are special and that you care about them. To this end, customer data management is vital. As a business owner or marketing specialist you can foster relationships with your company's customers by reaching out through regular newsletters, keeping your customers aware of new promotions or developments in your business and showing your appreciation with added value - giveaways or referral fees, for example.
Getting feedback from your customers is another vital part of your marketing strategy. Word of mouth is generally agreed to be the most effective type of advertising so it is worth ensuring that your customers' experience has been positive. After making a sale or providing a service, follow up with the customer and obtain feedback. If there is anything negative, do whatever is reasonable to correct it.
Obviously, new clients are important and having good relationships with current clients can help a business generate new leads also. Maintaining and managing data on your existing customers also allows you to establish the demographic you should be targeting when it comes to attracting new ones.
Don't be afraid to stand out from the crowd or ‘go the extra mile'. People have a tendency to take good service for granted and often only comment when something goes wrong or does not come up to expectations. The company that goes that little bit further, however, can sometimes engender a positive feeling in its clients – and that will get that particular company remembered.
Of course, customer data management can be a huge headache; it is likely to be well worth companies' while to invest in software that will do this for them. An efficient customer data management system, such as that provided by InSite Systems, will offer solutions to all a business's customer data management needs: mobile data collection that is compatible with smartphones and other handheld devices, a user-friendly messaging solution that allows companies to send e-newsletters and bulletins and a system that allows for the creation and distribution of high-caliber online surveys.
Janet Taylor writes for InSite Systems, a leader in surveys systems and a pioneer of online survey software. For more information about our customer feedback software visit http://www.insitesystems.com(read entire article)(posted on: 2012-03-22)
View : 252 Times
Stay Alert While Performing Software Downloads By: Hattie Wilson
Free computer software downloads is quite in trend these days. Most internet users are trying to take advantage of this software specification.(read entire article)(posted on: 2012-03-22)
View : 166 Times
The Concept Of Free Software Downloading By: Hattie Wilson
There are innumerable free online soft wares available these days. These are being used to make several applications so easy.(read entire article)(posted on: 2012-03-22)
View : 184 Times
The Savvy Small Company Knows Cloud Based Computing Is The Way To Go By: Janis Buchanan
Any small company that wants to succeed in today's market needs to understand the benefits cloud based computing offers them. Come see how this approach to getting digital work done can revolutionize the way a company does business.(read entire article)(posted on: 2012-03-21)
View : 253 Times
Improve The Efficiency And Security Of Your Data Centers With Hp's Durable And Low-cost Dds 6 Media By: Jessica McIntosh
HP DDS-6 media tape system delivers the best cost per GB and superior data protection in midsized IT environments, entry level servers and small organizations. HP DDS-6 tape preserves an impressive amount of data reaching up to 160 GB (compressed rate).(read entire article)(posted on: 2012-03-21)
View : 306 Times
How To Implement A Successful Customer Data Management System By: Janet Taylor
Customer data management is not a new fad; it is a vital way for businesses to develop meaningful, and profitable relationships with their customers.(read entire article)(posted on: 2012-03-21)
View : 259 Times
The Outcome Of Using Free Project Management Software By: Hattie Wilson
Free project management software can best help you in maintaining the integrity of several official data so that you can run a business with utmost skill and perfection.(read entire article)(posted on: 2012-03-21)
View : 188 Times
The Prime Episode Of Free Software Download By: Hattie Wilson
When speaking about free software download it is not really about enjoying software absolutely free of cost but to get the access to run the software, to copy things from the software, to bring about modifications, to improve the software, to distribute the software and study the item in details.(read entire article)(posted on: 2012-03-21)
View : 191 Times
Trying Out The Best And The Free Software Downloads By: Hattie Wilson
Getting hold of the right free software downloads is not always easy. Accessing the free software is indeed a matter of great luck.(read entire article)(posted on: 2012-03-21)
View : 207 Times
The Pros And Cons Of A Free Pdf Converter By: Hattie Wilson
The free PDF converter is a universal application and it is being widely used by people all over the world.(read entire article)(posted on: 2012-03-21)
View : 199 Times