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Puma's Viewpoint On Marketing By: mary sian
(1) A global perspective on market development
As an international brand, Puma adopted the guiding ideology: from a global perspective to look at market development.
To truly implement this strategy, the company'ｓ CEO must set an example first. Puma's CEO and Chairman Jochen Zeitz said in an interview: “As a global CEO, you must have an open mind and well education. You need to use every opportunity to understand the customs of different countries to better expand horizons, to adapt to diverse cultural backgrounds and improve their own practice. Therefore, when the opportunity approaches, you can seize it.”
Moreover, Puma integrates the power of around the world to make itself more international. As in different markets, the challenges are also not the same, so Puma will take different strategies to make appropriate adjustment to better adapt to the local situation.
At present, Chinese market plays a decisive role in Puma's global market. According to that, Puma has made a specific development goals: the number of the sales branches develops from 700 to 1,200, by 2008 reaches by more than 1600；by 2006 the growth rate reaches by 100%, 50% in 2007, 40% in 2008; to achieve stable international sports top three in Chinese market in three years. Jochen Zeitz said: “We will continue to increase investment in Chinese market in order to seize the rare market opportunity in China.”
In fact, China is also under a lot of international counterparts, but often not their own. What's the problem? Jochen Zeitz said: “As for the success of an enterprise, it does not mean its experience will certainly be shared and succeed in other enterprise. In fact, there is no the same international road. If you want to be successful, you still need to spend a lot of time and investment, and have the ability to comprehend.”
(2) Various Products and channels
Since1993, Puma has achieved a great development, and it has relocated the concept of his enterprise culture, product development and channel development, which is of great significance.
As for the enterprise culture, Puma regards sport as an attitude towards life, and put the concept "sport of life" into practice, adding sports, leisure and fashion into it. What's more, it inherited a lot of traditional elements. Thus, it forms his enterprise culture based on traditions, sports, science and technology innovation and new design. With the regard of product, Puma adds sports, lifestyle trends and fashion elements into the product series. Currently, in addition to football sporting series, track supplies, weight-lose sporting series and other core product series, Puma has also developed golf series, motorcycle series, swimwear series, sailing series and other new product series. In the product structure, it has formed three categories; they are apparel, shoes, decorations, which respectively account for 59.9%, 33.6%, and 6.5% in Puma's total sales in 2006.
After having a knowledge of Puma's general viewpoint on marketing, you must be curious about the effects of the strategies in detail, next time, I will tell you more.(read entire article)(posted on: 2011-04-08)
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I Will Be A Herve Leger Designer After Twenty Years By: Kitty Jones
In a diamonds room, there is a HERVE LEGER designer (highly qualified designer), it is me. This room is so big, An aroma of mystery hung about the place, the sequence robot makes all clothes.(read entire article)(posted on: 2011-04-07)
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I Am A Dress Designer – Herve Leger By: Kitty Jones
I am a dress designer--HERVE LEGER, and I am a fashion designer was brimming over with good ideas! Over time, I earned the title of top HERVE LEGER designer. Am I smart, surely I do, many people really hope that one day they can buy clothes designed by me. My work is so intense that I even have no time to take a rest. Is this a good tendency?(read entire article)(posted on: 2011-04-06)
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Flowering Plants Can Stimulate Deep Psychological Changes By: Code Blue
Flower plants play an important role in people's social life and flowering plants industry has formed a sizable international industry. U.S. scientists believe that flowering plants can stimulate positive emotions...(read entire article)(posted on: 2011-04-05)
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How To Cultivate The Conventional Habits Of Children In The Kindergarten By: Emma111
Living environment has changed when children go into the kindergarten. It is relatively easier to set up new rules and cultivate the habits of young children. Primary class is the favorable condition for the children to cultivate conventional habits. The first time the teenagers leave home, arriving at the kindergarten. On the one hand, they are coward; on the other hand, it is really a very difficult task to adapt the kindergarten living habits. So, how to cultivate new conventional customs?(read entire article)(posted on: 2011-04-02)
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Women Do Not Wait For Love Just Like Children By: Emma111
In the fairy tales, there are mostly women to wait for man to save, such as Snow White to wait for white horse prince, the sleeping beauty waiting to be kissed to wake, and the little mermaid to survive with the prince's love...(read entire article)(posted on: 2011-04-02)
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A Wellness Retreat Can Help Revive Your Creativity By: Vincent Moore
You may be an excellent writer, but your writing skills could gradually die out if you work continuously under stress.(read entire article)(posted on: 2011-04-01)
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Multipurpose Puma Shoes By: mary sian
I am already half way down the path and glance at my watch, Oh, no. I am going to be late! It has a meeting today! And then I press my watch(it is the remote controller of Multipurpose puma shoes), there are four wheels of my Multipurpose puma shoes, the roller skating shoes is faster than walking. It was not like other roller skating shoes; this pair of multipurpose puma shoes reaches its top speed of 100kph. I reach research institute there three minutes later, thank you for multipurpose puma shoes let me not be late.
Today is day off, but we have got a meeting today, I have to go to work. The meeting will be over soon; I come to skating rink and press my watch again, for wheels have become four ice skates in my shoes soles. One person plump into me suddenly, I know he is a beginner by the cut of his jib. I hold on to a railing quickly, in just a second, my puma shoes is stop, the sum of all instincts for self-preservation to come into effect.
I am getting out of skating rink, I am terribly hungry, and go to have lunch. There is no a restaurant along this street and have to turn back, but it walks too slowly, the road is very rough and can not roller skating, ok I have a good idea, I press my watch again, there are a pair of huge feathered wings at both sides, it can bearing great weight, it travels faster than airplane, I arrived barely a few seconds.
But it also has a few advantages, Sports day at school is coming. I want to enter my name down for the high jump and the long jump. I hung up a school record for the high jump and I hung up a school record for the long jump. I am practicing wear puma shoes in these days, so……
Today, I intend to watch TV, The bell sounded. I open the door, there are two mail carriers, I took the box and gingerly opened it, one asked me to attend NBA training and another asked me to attend the long jump training.
I am so happy; I ended up in the hospital and was in a coma all night. You will ask why? I still wear puma shoes.
I still go to ski slop this afternoon, it was a lot of fun.
There are no flies on my multipurpose puma shoes like birds flying.
This pair of puma shoes not only multipurpose, but also the functions of MCU get more and more powerful, the MCU can control puma shoes except for watching TV, A movie camera, a tranquilizer gun and a flashlight. Besides, it can also used as a map and compass.
How about it? Is my multipurpose puma shoes okay?(read entire article)(posted on: 2011-04-01)
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House Of Puma Shoes By: jason Linken
Are you in search of the the finest footwear for sports? With their success.Are you in search of the the finest Puma Shoes uk? With Puma shoes success growing to rise, the puma speed cat of the Puma uk shop are your top preference.(read entire article)(posted on: 2011-03-31)
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Tips For Writing Professional Resumes By: Walker Wild
A human resource person has to go through hundreds of professional resumes every day.(read entire article)(posted on: 2011-03-30)
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