123ArticleOnline.com: Eric P Beamhttp://www.123articleonline.com/rss/author/146001/eric-p-beamArticles written by Eric P Beam from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. What Is PPC? How It Helps Small Businesses? http://www.123articleonline.com/articles/812687/what-is-ppc-how-it-helps-small-businesses Pay-per-click (PPC) is an Internet advertising model that helps businesses to attract traffic to their websites. Unlike organic search engine optimization (SEO), PPC is a paid service. The advertiser has to pay either to the publisher (website owner) or to the search engines, based on the type of advertising model, only when the ad is clicked. Thus, the method creates a win-win situation for both the advertiser and the publisher.