123ArticleOnline.com: Rich Thomashttp://www.123articleonline.com/rss/author/138600/rich-thomasArticles written by Rich Thomas from 123ArticleOnline.comen-usCopyright (c) 123ArticleOnline.com All rights reserved. Chrysler Returning to its Roots as the Premier American Brand http://www.123articleonline.com/articles/812207/chrysler-returning-to-its-roots-as-the-premier-american-brand Ever since the arrival of CEO Sergio Marchionne and the respected European Fiat brand, Chrysler has seen a huge increase in sales and product quality that has been an important part of the revival of the company. Unlike previous owners, Fiat and Marchionne understand how important the Detroit history of Chrysler is and have embraced the American roots of the brand as the company has embarked on a successful reinvention.