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Articles By marissa connie

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The Changing Economic Strategies   By: marissa connie
As we all know, Puma has a sound sale growth for its sportswear and shoes all over the world, but recently, its growth has been effected because of the natural disaster –earthquake happening to Japan, its second largest market. The disaster, to a certain degree, has made Puma Company change its economic strategies in order to maintain its market state. What exactly the strategies Puma has changed? What new strategies Puma has made? What are its strategies to make up the loss in Japan market? I am sure you are eager to know the answers, read this passage, and you will find the answers.(read entire article)
View : 53 Times
Category : Sports

The Classic Products Of The North Face    Submitted as: Marissaconnie
In this spirit of leadership, the North Face challenge the limit of science and technology. Through the strict survey, design, production process and the test by athletes, the brand produce the most advanced production, scientific mountaineering and outdoor products. In 1970, the North Face created RUTHSAC. Ruthsac was new product that improved backpack internal structure. In the improvement, it first applied curve radian. Ruthsac adopted the unique convenient zip at that time. Nowadays, the technology has become an standard production in the industry. In 1975, the new series products were CAT'S MEOW. The sleeping bag of CAT'S MEOW took advantage of the most advanced material. The sleeping bag was in the smallest volume and minimize weight, so it was convenient to take along. What is more, the good function of Polarguard reflected in the usage of cold wet area. The material can stop the invasion of the water. Nowadays, CAT'S MEOW have to be the most popular sleeping bag. In the same year, Ouai Intention Tent were invented. According to the theory of Buckminster Fuller, the engineer of the North Face, the elliptic type originality was first applied into the design of backpack tent. The improvement possess epoch-making significance.  It improved outdoor products of industrial process. Later on, the North Face developed shockproof and clever aluminum alloy tent rods, which to be an industrial standard nowadays. The triangle design can stand the weight of tents and external impact because of its inherent strength. Today, all the tents of the North Face are the series products that break through design. In the following year, rhe new products of the North Face was Back Magic. When the brand was developing Back Magic, it put forward the design idea of improving the framework of backpack. In 1985, the brand lauched Mountain Jacket series products. This product has to be the necessary eqiupment for the outdoor sporters in cold area. The all day long Mountain Jacket are listed as the first choice for many exploration party. Because of all the series products of Mountain Jacket are made out strictly in accordance with the design standards. In 1999, as the usual years, Micronamics was the new underwear fabrics of The North Face, which was one of the most advanced fabrics in the market. It can keep body temperature and isolate moisture. Even under the wet circumstance, it can maintain temperature, especially worn in cold weather. In 2000, in order to commemorate the millennium, the North Face sepecially produced 800 limited down jacket. In the next year, the brand lauched MET5, which was a high technological coat. The special fabric made the clothing has god heat preservation effect. There was a heater in the MET5. The heater in charge of lithium battery for small energy. The temperature of the clothes can be adjusted by regulator. The North Face see the high technological coat's target customers as the climber. What's more, the U.S. military expressed a keen interest to it.(read entire article)
View : 45 Times
Category : Writing

The Down Jacket Of Canada Goose    Submitted as: Marissaconnie
In addition, Canada Goose down jacket have excellent heat preservation function under the circumstance of severe cold. It not only provides comfort to wearer, but also can guarantee to provide more warm in the cold winter. The brand is the necessary protective clothing for the Antarctic explorer. At the same time, Canada Goose is the specified brand of the Antarctic expedition, which is organized by national science foundation. The surface material of down jacket is processed by protective agent, which is produced by Du Pont Company. The process mekes the clothing has functions of prevention stain and lasting the new. The protective agent of TEFLON has to be a new forefront of the technology in the new generation of clothing. It is widely recognized by the fashion industry. The protective agent of TEFLON is aimed at enhancing clothing's new functions. It provides more rich design inspiration and wide development space for fashion designers. The protective agent combines fashion and technology together perfectly to satisfied the various needs for men in different situations. A down jacket is one of the best choices when it comes to winter attire. These jackets can typically stand up to subzero temperatures, allowing you to remain comfortable and protected from the cold. The outside of a down jacket is typically made of durable, water-repellent nylon. This type of lining insures that no water can penetrate and also keeps the wearer dry. The nylon is typically thicker around the shoulders and neck of the jacket. A down jacket is filled with goose feathers, which are very warm and are known to insulate heat very effectively. Down jackets will typically include other amenities for warmth, aside from the down goose feathers and water-resistant lining. Many down jackets will have fleece-lined hand-warmer pockets along with inside and outside chest pockets. A down jacket has a draw cord at the bottom and the top of the jacket. These cords can be easily tightened to seal in heat. Down jackets also come with full-length zippers and a chin guard to further keep out the cold. How Down Jackets Keep You Warm? A down jacket keeps you warm by storing warm air that has been created by the body in the insulation of the jacket. A person's body radiates heat, and the down feathers in the jacket will store the heat. This creates an oven-like effect inside the jacket. The drawstrings on the jacket further help prevent heat from escaping, and the jacket will continue to get warmer the longer you wear it. The more insulated the jacket is, the harder it is for heat to escape. There are so many benefits of Down Jackets. A down jacket is very beneficial for someone who lives in an area where there are freezing temperatures. These jackets are tested to withstand up to zero degrees, and can therefore ward off frostbite. Despite its extreme warmth, the jacket is still lightweight and won't weigh you down.(read entire article)
View : 43 Times
Category : Writing

The Foundation Of Marmot Brand    Submitted as: Marissaconnie
Since then, Marmot down jacket and its sleeping bags develop extensive cooperation with Gore-Tex, such as the first Gore-Tex emergency life pack, the first Gore-Tex mountaineering tents. Up to now, in the world outdoor market, Marmot is the one of the most closely customers to Gore. Since 1977, the troika of Marmot—Tom, Eric and David were responsible for their side. Eric adheres to the concept of all-weather function; David has the inspiration that marmot on his brain; Tom considered about more "care for people" to their products. Therefore, their wisdom integrate to be Marmot's concept—"Marmot for life" up to now. Nowadays, when you come into any office of Marmot in the world, you will find a darling marmot toy—Friar Tuck. It is a auspicious spirit of high mountain. Why the products of Marmot are the favourate to all climbers who climb the world's peak. The climbers see these products as essential elements to protect lives. Let me tell you the wonderful story about Marmot from its foundation. A good design needs an inspiration. A good inpiration also need to listen carefully. A right change needs a excitation and one hundred failures. These are necessary steps to an invention, innovation. This is the philosophy of creating Marmot. It is also the main reason that it is popular among outdoor activities professionals in 28 years. With its unique and innovative design, Marmot attaches importance to every detail and link. From the style design to color collocation, and the inner material to outer material, from design concept to real environment, every product of Marmot—clothes or equipment is more simple, more comfortable, more endurable, lighter and superior. People wear Marmot's products can be satisfied with them. If we would like to discuss deeper and know more about the reason of Marmot's success. We can trace back the foundation of Marmot. In the May of 1971, two students from University of California Santa Cruz—their names are Eric Reynolds and Dave Huntley, endure the hardships of a long journey to Juneau Ice-fields, Alaska for their monographic study—glaciology. During this period of time on ice, they not only shared their dreams and thoughts, but also came up with a concept of "Marmot Club". Like any other mass organizations, if some one wanted to be the number of Marmot club, he had to climbe a frozen mountain with another "marmot" together. Most of the principles of this club base on the trust of body structure to the college students themselves. One of these rule clearly pointed out that every one was the chairman of club, and his force cannot be ignored.(read entire article)
View : 47 Times
Category : Writing

The Great Down Jacket Brand—mango    Submitted as: Marissaconnie
Since then, Marmot down jacket and its sleeping bags develop extensive cooperation with Gore-Tex, such as the first Gore-Tex emergency life pack, the first Gore-Tex mountaineering tents. Up to now, in the world outdoor market, Marmot is the one of the most closely customers to Gore. Since 1977, the troika of Marmot—Tom, Eric and David were responsible for their side. Eric adheres to the concept of all-weather function; David has the inspiration that marmot on his brain; Tom considered about more "care for people" to their products. Therefore, their wisdom integrate to be Marmot's concept—"Marmot for life" up to now. Nowadays, when you come into any office of Marmot in the world, you will find a darling marmot toy—Friar Tuck. It is a auspicious spirit of high mountain. Why the products of Marmot are the favourate to all climbers who climb the world's peak. The climbers see these products as essential elements to protect lives. Let me tell you the wonderful story about Marmot from its foundation. A good design needs an inspiration. A good inpiration also need to listen carefully. A right change needs a excitation and one hundred failures. These are necessary steps to an invention, innovation. This is the philosophy of creating Marmot. It is also the main reason that it is popular among outdoor activities professionals in 28 years. With its unique and innovative design, Marmot attaches importance to every detail and link. From the style design to color collocation, and the inner material to outer material, from design concept to real environment, every product of Marmot—clothes or equipment is more simple, more comfortable, more endurable, lighter and superior. People wear Marmot's products can be satisfied with them. If we would like to discuss deeper and know more about the reason of Marmot's success. We can trace back the foundation of Marmot. In the May of 1971, two students from University of California Santa Cruz—their names are Eric Reynolds and Dave Huntley, endure the hardships of a long journey to Juneau Ice-fields, Alaska for their monographic study—glaciology. During this period of time on ice, they not only shared their dreams and thoughts, but also came up with a concept of "Marmot Club". Like any other mass organizations, if some one wanted to be the number of Marmot club, he had to climbe a frozen mountain with another "marmot" together. Most of the principles of this club base on the trust of body structure to the college students themselves. One of these rule clearly pointed out that every one was the chairman of club, and his force cannot be ignored.(read entire article)
View : 53 Times
Category : Writing

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