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Articles By Jeff Morgan

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Understanding Competitive Metrics: 4 Components Of Impression Share   By: Jeff Morgan
In Google AdWords, impression share (IS) is measured by dividing the number of impressions you've received by the estimated number of impressions you were eligible to receive. IS can be viewed at the campaign, ad group, and keyword levels of any AdWords account under the Competitive metric tab.(read entire article)
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Category : Internet Marketing

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