Here's the recent articles submitted by doug fleener
Articles By doug fleener
Selling What's In Stock Or Not
By: doug fleener
A salesperson recently asked me if selling only what's in stock is good service. When I asked for details, she elaborated. It seems that her manager has instructed his staff that they are only to show and sell what's in stock. Some staffers disagreed with this policy, since the best product for the customer might be something that's not in stock at that moment. The salesperson asked me who I think is right.(read
entire article)
View : 227 Times
Category : Business
Holiday Jerks, Clerks, Retail Pros And The 35% Difference
By: doug fleener
There will be three types of specialty store employees working this Black Friday weekend. The first type is the jerk. The second type of specialty store employee is the clerk who facilitates the customer's transaction. The third type is the retail pro who will deliver an amazing customer experience to each and every customer this weekend. Here are three other major differences between the holiday jerk, clerk and retail pro.(read
entire article)
View : 224 Times
Category : Business
Holiday Lineology: How To Make Waiting In Line A Better Customer Experience
By: doug fleener
The busier a store gets the more important the checkout experience becomes. As a consumer, I've had many a great store experiences ruined in those last few feet. As a retailer, I've lost more than my fair share of customers or created unhappy ones.(read
entire article)
View : 191 Times
Category : Business
The Myth Of Motivation In Retail And The Customer Experience
By: doug fleener
Years ago I had an incredibly talented retail associate working for me. He was smart, charming, a fast learner, and one of the best sales people I ever met. There was, unfortunately, one major problem: he was lazy. He did only enough to get by.(read
entire article)
View : 180 Times
Category : Business
Barrier Busters: How To Successfully Engage More Customers
By: doug fleener
Unless a shopper has already visited your store, there is often a barrier between you and your customer. It's not about you; it's about the customer's perceptions and beliefs based upon a combination of his/her past shopping experiences at other stores.(read
entire article)
View : 208 Times
Category : Business
