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Here's the recent articles submitted by Henry S Williams

Articles By Henry S Williams

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5 Essential Guidelines For Running Adwords Enhanced Campaigns   By: Henry S Williams
On July 22, 2013, Google made the biggest change to paid search in recent years with their mandatory roll-out of AdWords Enhanced Campaigns. Our team has been diligently testing all the new features since February, when Google announced the ability to voluntarily upgrade. Here are five essential guidelines our team feels PPC (pay-per-click) users must consider to refine their AdWords account with any enhanced campaign strategy.(read entire article)
View : 54 Times
Category : Internet Marketing

A Can-do Ad-itude: How Websites Always Advertise   By: Henry S Williams
Given the need for businesses to increase their bottom line, any advertising investment must demonstrate a strong return to be deemed successful.(read entire article)
View : 61 Times
Category : Internet Marketing

Building An Integrated Digital Marketing Strategy   By: Henry S Williams
With the end of the year approaching quickly in an ever-changing digital landscape, it's time to take a quick look at what it takes to create and keep a competitive edge in 2014.(read entire article)
View : 65 Times
Category : Internet Marketing

Don't Overlook Bing Local   By: Henry S Williams
When talking about the search engine landscape the conversation is normally dominated by Google to the point that Bing is almost overlooked entirely.(read entire article)
View : 38 Times
Category : Internet Marketing

Go Against The Grain Of Brain Drain: Keeping Digital Marketing Human   By: Henry S Williams
I was struck by an article sent to me recently, in which Google admits the human brain's ingenuity still beats the company's algorithms in developing effective personalized solutions to certain challenges.(read entire article)
View : 40 Times
Category : Internet Marketing

Interactive Marketing: Changing The Way We Sell   By: Henry S Williams
Unlike traditional marketing and advertising channels, such as print and television, interactive marketing works by reacting and changing to the customer's experience.(read entire article)
View : 60 Times
Category : Internet Marketing

It's Not Just About Keywords: Taking A User-centric Approach To Seo   By: Henry S Williams
The seventh tenant of Google's philosophy states “There's always more information out there.”(read entire article)
View : 94 Times
Category : Internet Marketing

The (growing) Influence Of Google+   By: Henry S Williams
Many of us follow our favorite brands & local businesses on Twitter and take advantage of offers & promotions through Facebook, but what about Google+? In the past, if someone were to mention Google+ as a social platform, it probably went something like this:(read entire article)
View : 54 Times
Category : Internet Marketing

Use Ad Extensions To Improve Your Google Ad Rank And Campaign Performance   By: Henry S Williams
On October 22, Google announced it would be changing the way Ad Rank is calculated. Previously, Google had taken a combination of your bid amount and Quality Score to compute this value, which is used to determine your ad position, or where ads are shown on a page. With the update, ad extensions and formats have now been incorporated into the formula.(read entire article)
View : 38 Times
Category : Internet Marketing

Using Mobile Devices To Advertise Your Local Business   By: Henry S Williams
More than four billion people around the world now use mobile devices every day. Instead of sitting at home and watching movies or playing games on a laptop or desktop, they can now do all the same things with a tablet or smartphone. As a local business owner, you can increase your sales, reach new customers and advertise your company through mobile advertising.(read entire article)
View : 71 Times
Category : Automobiles

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