5 Design Tips For E-commerce Website To Wow Your Customer

By Author: Jenny Pitula
Total Articles: 11
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E-commerce is a very competitive field because your competitor is no more than a click away. If the customer doesn’t like your site, he simply looks for another E-commerce website to buy the products from. It is an online retail that encompasses the global market. In order for a business succeed online; it must have the several components that can incorporate business practice along with the today’s digital technology.

If you want to gain more customers and attract attention, you want to make sure that your website is easy to use and as the customer-friendly as possible.

It does not matter if your product prices are low or you have the best products in the market because if your customer get confused in navigating your website, reaching the preset target will likely be difficult.

Usability means that you have to make the buying process as quick and as easy as possible. These tips will help you in creating the more usable e-commerce website that can create the higher conversion rate.

•Call to Action & Sign-Up Button:

Avoid the lengthy sign-up forms that can take ...
... few pages or so before the visitor can successfully register to your site. For an e-commerce site, you don’t actually need to know their address, phone numbers & what kind of work they do, etc. The simple email address and password are just all you need. Never undervalue the call to action buttons as this help in building the higher conversion rates and improving the site usability.

You need to think about the button size, font, and wordings and positioning. It needs to be very clear and in color that will stand out from your website background.

•Navigation :

Easy navigation is important for the business website to promote the shopping and in order to do so; it needs to be easy as possible for the customer to find what they want easily without having to jump through too many website applications or from the page to page. Keep it as simple as possible for this function, or the shoppers may go elsewhere.

Use the breadcrumb navigation as it will help the customer to go back to the previous step and edit any mistake they have made rather than start over from the scratch or give up on the whole.

•Make shopping Easy:

It is important to remember that the Best E-commerce Company work hard to make it simple for the visitors to complete a purchase with the frictionless checkout experience. When building and managing the site, consider these designs options:

1.Multiple “Add to Cart” button or the option for each item.
2.Cart hover states when the item is added with the subtotal and quick checkout button.
3.Links to the cart in the navigation from every page.

•Search Function:

Search functionality helps the customer to find what they are searching for, making their shopping experience more satisfying. Who would want to go from one page to another, read the description of every product you have in your online store, just to find what they are looking for these days.

This is highly recommended for an e-commerce site that has a wide variety of products sold, and if it is added with the category refinement, the search process can be quicker, allowing the buyers to find what they are searching for.

•Cost For Items:

The high cost of the product as well as the shipping charge makes the customer infuriates when having these “hidden” fees attached to their merchandise. While the business may not feel that these fees are “hidden”, if the customer did not see them at the time of the check-out, this could lead to a great deal of customer satisfaction.

Get all of the costs in the open and make that information impossible for the customer to miss, this may significantly cut down on the customer service issues later. Make sure that you display all the prices, taxes, shipping charges, discounts early, so that buyer or the customer the final sum they will be forking out.

Enticing customer to visit your website is different from making them stay, let alone convincing them to buy! This is why it is so important that you design your website in a manner that fit for e-commerce. Visitors should have the “rich and smooth” experience while exploring your site.