Remarketing

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Re-marketing Strategy amalgamates a small piece of JavaScript code with the website. Thus whenever a user enters the website, a browser cookie is created. As the visitors browses the web for the next time, the cookie plays a significant role to aware the service provider as to when an ad published can entice users into the specific website. Its a laser-focused approach to target the right users and works beneficial for a successful sales conversion.

Benefits of Re Marketing Campaigns
• Reach users who already visited our website
• Better conversions rate compared to normal campaign
• Good ROI as the cost of advertising is very low
• Customise the ads based on page/product the customer last visited
• E-commerce sites can use dynamic re marketing to show exact products visited by the user on site.
• Understanding the user behaviour in our Sales Funnels and customising funnels accordingly

Platforms supporting Re marketing
• Google Ad Words
• Facebook Ads
• Twitter Ads
In each of these networks we have different methods to target ...
... our audience based on cookies and other factors.
Google Ad Words Re marketing Campaign
To create a re marketing campaign in Ad Words we need to first build our audience list. Audience list which consist of all the users who have visited our website and cookie is stored in their browser. In Ad Words we can build our re marketing list based on different types
• People who visited our website
• People who visited our mobile app
• People who visited our YouTube Channel videos
• People who’s email addresses are available with you
Create Re marketing List
1. Login to Account
2. Go to Shared Library (Left Menu) > Audiences


We can also create re marketing audience based on custom variations and other factors

Google collects the data related to your users and build audience lists for your. In the above example your can see we have 4,900 audience on Display and 1,100 audience we can target in Google Search. (The concept of targeting ads in search engines is called as RLSA.
Creating a Google Re marketing Campaign
Step 1: Go to Campaigns > +Campaign > Display Network Only > No Marketing Objective > Fill in all campaigns details.
Step 2: Create individual Ad Groups targeting all users or each separate ad group for product or service. In targeting option you need to select the option of Interest > List

Step 3: Create Display ads to show in Google Display Network
In this way an advertiser can able to create a re marketing campaign in Google Ad Words easily.