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How Brands Are Embracing Vr: Part 3- A Luxurious Escape With Vr

By Author: Binda Shah
Total Articles: 29

Rewinding a bit, last time we spoke about the good times and VR. We have already seen how ‘The King of Good Times’ Kingfisher has adopted the virtual reality tech and is helping its consumers go on an exotic vacation within minutes. But what we forgot or maybe purposely missed out is the fact that every holiday is incomplete without a nice and relaxing hotel stay. So continuing our series, we bring to you how the hospitality industry is taking small but commendable steps towards adapting VR. Well, if you still couldn’t make out what we are talking about then to simplify it, we are talking about the hospitality giants who became the first one to experiment with VR and managed to give a breathtaking experience. It is none other than The Deltin.

Choosing the right hotel for a vacation has always been a big task involving a lot of research, feedback and phone calls. But what if you could just experience the stay at a particular hotel, even before visiting it? Sounds impossible, right? Surprisingly, it is not. This is what we do with the VR. Using the VR technology, The Deltin Group has become the first one to experiment with new ways of customer engagement. Recently, The Deltin Daman released a Virtual Reality 360-degree video that gives you the real feel of a luxury hotel stay. The Deltin is all about luxury and what better than getting to experience this grandeur without having to really visit the location. So just put on an HMD and you are teleported to ‘The Deltin Daman’ which is situated just 3 hours from Mumbai.

Another very interesting part of this video is the brand’s association with Femina Miss India 2016. Like, what better than experiencing the luxurious and exuberant hotel from the perspectives of the Femina Miss India 2016 finalists! The video lets the viewers walk alongside the gorgeous ladies as they immerse in the splendour of the hotel – the opulent entry, the peaceful poolside, the day’s work in the gym and a lot more. One of the heads from the Deltin group was quoted saying, “Virtual Reality is a wholesome experience, unlike 2D/3D photography or videography. We wanted our audience to experience the opulence of The Deltin at their comfort. With The Deltin’s VR you now know what to expect before you arrive at the actual location, and implementing this idea for every potential guest is a big achievement for us.”

Well, it seems like the Deltin group is amongst the front runners when it comes to experiential marketing and consumer engagement. But wouldn’t it be equally cool if we get to experience the luxurious, heritage villas and palaces in the same way as we are getting to do with The Deltin Daman? Like, isn’t that on all our bucket lists to live the life of a prince/princess in a palace for at least once? I just hope some mighty king is reading this and considers our plea.

And, while waiting for some King to listen, you can experience the opulence of The Deltin Daman for now. Keep reading to know how VR is finding its way even to the narrowest lanes of India and do keep us updated about anything about the amazing VR that you come across.

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