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Real Estate Customer Relationship Management

By Author: Pro Agent
Total Articles: 74

An effective real estate CRM software is critical to the success of any real estate office. It is a bridge between your business and your customers, and necessary for agents to achieve their full potential. On a basic level, a CRM system will store contacts and leads, and help you manage and nurture relationships.Other important features include generating marketing and email campaigns, calendar syncing and reminder notifications for important dates and tasks.

Real estate agents have to stay on top of many activities in order to be successful. Managing listings, tracking prospective buyers and sellers, and maintaining relationships with existing clients are some of the top priorities. A robust real estate CRM can help automate many of the day-to-day administrative tasks and free-up agents to focus on growing their businesses.

All important and pertinentclient contact information is captured and tracked in the CRM.Prospects can be filtered a variety of ways including where they are in the sales cycle and geographic location.Other functionality includes automating email campaigns, and creating newsletters and market reports. Anniversary campaigns based on birthdays or date of sale can also be generated utilizingpre-existing content. Calendar syncing, task management and report tracking are other integral components of a good CRM.

Automated Real Estate Showing Feedback

The real estate showing feedback module automates communication between agentsand prospective buyers. It saves time by providing a more efficient means of communication between the different parties.

How Automated Showing Feedback Works

Agents enter or import listings from the MLS and the properties’ corresponding electronic lockboxes. The system automatically downloads showings from the lockboxes. The showing agent is emailed customized pre-set questions after the showing. The listing agent and seller are automatically emailed the showing feedback responses once they are completed. This solution can help reduce the many phone calls listing agents must often make when trying to solicit feedback after a showing. It also makes it easier for sellers to receive individual and summary feedback reports for their homes.

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