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Best Ways To Drive Hotel Revenues Using Smart Technologies

By Author: Manisha Nigam
Total Articles: 188

Recently a survey revealed that hotels use only 10% of their existing data to increase their hotel's revenue. As a fact, nobody realizes that 90% data has much more potentials that can be definitely used and systematic approach can definitely boost the hotel revenue. A software implementation helps to identify these major loops that definitely obstruct the smooth financial flow, i.e. revenue generation. But now there is a good show by the hospitality industry driving hotel revenue using smart technologies. Read how hotel management software boosts your hotel revenues:

• Review: You need to access your guest details, for instance, the country they are from; their purpose of stay etc, in order to plan your the marketing strategy.

• Evaluation: A CRM or PMS data can be utilized in order to understand the seasonal occupancy and the regular occupancy, and also check the past entries of booking to get the drift of sales.

• Sales frequency: Did your customer love certain in-house stuff of your hotel, sell them on eCommerce channel to generate more revenue.

• Product: You need to check the products that your customers were most satisfied with and that product which drew negative review, now leverage the trophy products with new customer

• Search engine: Search engine results are basically a treasure trove of hotel information, you need to establish a professional relationship with the likely players of this industry.

• Improvise: Now that local search engine optimization is important, use it to pull the local customers to your hotel.

• Advertisement: You need to create a proper landing page for your online advertisements along with a call to action feature for instant bookings.

• Listen up: Start by recording inbound calls and review the records, you will understand customer query, concerns and you can also anticipate their feedbacks.

• Addressing: Use the social media networking site to reach your customer, firstly you can promote your events as well as interact directly with your customers.

• Smartphone: Certain mobile software will help you to directly communicate with your customer and get notification of their basic needs during their stay in real time, to boost satisfaction.

With the advent of software hotel management definitely the unattended data can help to identify the business prospects and boost revenue generation. The hospitality management software not only helps you to enhance customer experience and deliver quality work but also improves work efficiency among your staff. Though many hotels think manual tasks are easy to anticipate than software issued tasks, but they fail to understand the time and energy consumption during the manual process and that they are opening the option for internal communication gap.

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