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How Behavioral Psychology Can Be Leveraged In Video Advertising?

By Author: mediaconversion
Total Articles: 59

Psychology always play a major role in marketing and advertising. The success of advertisers and marketers lies on how they can leverage behavioral psychology in their marketing strategy. Even in video advertising such ploys could come out as effective bets. The best approaches to achieve this is to create an amicable environment where the brand and its customers can co-exist with optimal benefits.
Customers should be made to realize that the brand is genuinely interested in solving their issues and present a strong solution their problems. This is done through interaction of the brand with customers with videos. Customers should be give special interest and it could be random. Sharing freebies to customers or handling some special request of customers can create a large value in advertisement. This can create a strong word of mouth marketing which is among the strongest advertisement models.

Customer service have become important in any industry only because it is the parameter to know how much a brand cares about their customers. To make a sale, it is necessary to be likeable at first. The math here is simple. Why would someone buy from you, if they don’t like you? A lot depends on likeness or dislike-ness of customers. In fact, it is a central point of the whole business. A crucial fact is, customers can still afford to replace a good product with another one if they just don’t want to use the brand. Video advertisements can create a positive impact on customers that shapes up their perspective on the brand.

Now, the next question is how to make customer believe that the brand cares about them. An effective way to do this is to offer them proves that the brand has done it before. Companies should shed the limelight on satisfied clients or customers. Using social media is an effective way to achieve this objective.

Sharing testimonial videos is a strong advertisement of the brand. Sharing testimonials is an effective way to convey the popularity of the brand. Thus, social media presence become a critical aspect for successful marketing and branding. This is because, the platform can form the direct link for consumers with the brand. Furthermore, the brand should interact with customers resolving their queries in a prompt manner. This creates a feeling of being heard or being able to communicate with the brand in customers. This is the trust factor that is strong enough to gain loyal customers.

Another simple way to attract customers is to create a limitation in the minds of customers. In marketing language, it is termed as “FOMO,” “Fear Of Missing Out.” It is an effective trick that is used in many digital platforms. The timers that indicates the end time of offers, the time of offer period and so on falls in this category. They can create an excitement in customers and hurry the process of conversion. Video advertisement with sales objectives should create the “FOMO” in consumer bases.


The author is associated with Media Conversion, an
Ad Network.

Total Views: 120Word Count: 501See All articles From Author

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