123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Business >> View Article

Five Considerations For Publishers With Pay-per-lead Advertising

By Author: MichaelDavidWilson
Total Articles: 103

As a publisher, you have several different ad pricing options available to you on your website. Choosing which one will be the most lucrative and profitable can be a tough task, and it is often found by trial and error, especially for a new website. Websites that pull in a lot of visitors may find that pay-per-view CPM ads are the way to go, while pay-per-click CPC ads are best used on sites with a very active and receptive audience. If CPC ads work for you, you might consider conversion-based ads, which are suitable for certain sites and audience. Cost-per-action, or CPA, ads are ads that pay the site owner whenever a lead, order or purchase comes from an ad followed through their website. If you are thinking of going this route, let’s look at some things you should know beforehand.

Uncertain earnings

Advertisers love CPA ads, as they only have to pay out when a sale is made, which essentially guarantees a positive ROI. The same guarantees are not in place for the publisher, as it’s impossible to know beforehand just how much will be generated by running these types of ads. You can make guaranteed money with CPM ads, but nothing with CPA, even when the ads display many thousands of times and are clicked on many times.

Problems with purchase verification

Your CPA-based earnings are very much in the hands of the advertisers because the conversion tracking is often performed on their sites. Since CPM and CPC ads are easy to track by your ad server, it is simple to check and verify the payments from the advertiser. On the other hand, sales, leads, purchases, subscriptions and orders are more difficult to track and verify without a comprehensive agreement on ad tracking and ad reporting with the advertiser. It’s not impossible but you need a good ad server with conversion tracking support.

Unclear definition of a conversion

When a lead is truly a lead? With CPA ads, the advertiser will only pay per lead generated from ads placed on your website. It sounds fair enough. However, if your agreement with the advertiser is vague, it may raise the question about the validity of those leads. A conversion can be different things to different people. It can be a new newsletter subscriber, a purchase order, a trial registration, or a new paid membership. Be prepared to be specific and clear in the ad contract and ad tracking approach, or be ready to deal with reporting discrepancies.

Setting a high CPA rate

One way to cover your bases when it comes to unknown factors is to set a high CPA ad rate. The rate that you choose will be dependent upon a number of factors, with the industry that you are involved in playing a major role. If the advertisers on your site are selling high ticket items, then it stands to reason that you should get a nice share of the sales generated by leads from your site.

Figuring out your CPA rate

If you are not sure what to charge for your CPA rate, you might want to suggest the advertisers to start with a CPM or CPC campaign first, as this will give you an insight into how your visitors will react to the ads being shown. If you get a high click-through rate, then you can really consider going with pay-per-lead.

AdSpeed ad server platform offers the latest ad serving technologies with advanced web analytics to maximize your advertising revenue. AdSpeed ad server solutions provide reliable and powerful ad serving & ad management features that serve your ads, track impressions & clicks and report ad statistics in real-time. AdSpeed continues to develop more innovative features to make sure that your online advertising strategy works efficiently.

Total Views: 45Word Count: 621See All articles From Author

Business Articles

1. How To Start A Business With Eglobedata’s Transportation Industry Email List
Author: Brayden Tyler

2. Web Design Service Provider
Author: Makemywebsite48

3. Custom Aluminum Cnc Machining Service
Author: 2016hanz

4. Education Top University In Rajasthan
Author: adrianabrainbuxa

5. High Precision Machined Components
Author: 2016hanz

6. Literom As A College Management Software
Author: Mukesh Tiwari

7. Simplifying Gst: Public Awareness Of Massive Gst Evasion Must Start Before Raids
Author: Mohit Yadev

8. Why Is B2b Online Marketplace So Important To Grow Your Business Soon?
Author: Gail Herper

9. Are Evaluations Truly Useful In Deciding Legitimate Movers & Packers.
Author: Saurabhdr

10. Importance Of Using Security Cameras
Author: oursecurehome8

11. Roofing Oklahoma City Has Simplified
Author: Fred Lydick

12. Benefits Of Hiring An Accountant In Meridian
Author: jacktrentcpa

13. How To Choose A Reputed And Professional Charlotte Mold Removal Company
Author: Martintaylor

14. Video Production Atlanta – Video Production Services Atlanta Have Become Enough Competitive
Author: William Brown

15. Thermal Liquid Heaters
Author: heattransferglobal

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: