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Optimizing Ecommerce Website For Smartphones – Tips For High Conversions
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For eCommerce, Smartphones are the most favorable platforms and an integral part of web design. Moreover, these devices have proven to be the highly used source of Google searches, exceeding the searches on desktops. The use of Smartphones is extremely widespread that the matter of how to optimize an eCommerce website for these gadgets has become one of the key concerns of the service providers for web design San Jose.
Here are a few promising and proven tips for high conversions.
Three elements – Of course, the elements to incorporate in the web design depend on the requirements of the client, however, there are three crucial elements to encompass when it comes to optimizing for Smartphones – “Add to Cart” link, checkout link and a homepage link. It will certainly help the designer to highlight promotions and other crucial information, spread the word on special offers and introduce new product launches.
Fixed navigation bar – Do not let the shoppers scroll and swipe past the most important content on the website. A professional Bay Area web designer assure the most crucial information of the client if getting enough screen time, which is made possible with the implementation of a fixed navigation bar. This integration helps to make certain the shoppers are getting the vital information and moreover, improves the flow through the website.
Limit the text usage on product pages – In contrast to the browser on desktop computers, the space on a Smartphone is more limited. So, it needs to be designed accordingly, but not compromising the display of crucial information. To accomplish such needs, professionals always focus on limiting the use of text in the product pages, but also make sure that the process of making a decision does not become complicated for the shoppers.
Product photography positioning – Browsing on a Smartphone is all about the visual experience. Visually unattractive eCommerce website design usually results in an abandoned cart and make shoppers leave the website frequently. In throughout shopping experience, the product descriptions play a vital role, but not much when it comes to shopping on a Smartphone.
Real pictures – Using real pictures in the eCommerce website design will certainly act to convert a window shopper into an instant customer. Shoppers usually are less interested in products with descriptions only. Real pictures lessen the rate of uncertainty about what the product actually looks like.
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