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What Matters The Most In Mobile Advertising With Video Ads

By Author: mediaconversion
Total Articles: 59

Mobile Advertising is among the most effective advertising strategies in the current market landscape. Advertisers and marketers are bound to go mobile to reach out optimal audience and remain competitive in the industry. For video marketers employing video ads, mobile devices are the best platform to target. As internet usage augmented incredibly, mobile videos have become the latest trend throughout the user base. However, with uncountable players in the digital advertisement domain, it is now an utmost necessity to gain a competitive edge in the business. For this, advertisers must reap optimally from mobile and video advertisement. Market entities may find good returns by following several aspects.

A key factor to gain audience through mobile advertising is to develop a stunning website that supports multiple features and functionality. The task is to attain user attention through the website that reflects the superiority of the company with technology. In current market, cheap mobile templates are not effective. Mobile websites are expected to have high visual effect. Especially the landing page must have a grand visual impact that can have a strong appeal on the user. The page must be optimized for mobile viewing. The website must support interactive features that lets users to initiate a series of interaction with the system. Briefly, users should be provided with something more than just a static website. They need a system that could offer an enhanced user experience.
A rule in advertisement should be to remain as less intrusive as possible. It is true to some extent that advertisements are created to attract the attention of the user. It can be done in several ways even if they are with different levels of intrusions. The targeted website, the time and positioning of the advertisement matters a lot in the strategy. Ads should not interfere with the basic features of the website or the basic services for which users browse the website. Not only in website, apps have become the latest platform for advertisement. The position and the webpage matters a lot. It would be quite intrusive if the advertisement is placed on a page used for online reservation or for finding critical information. It is most likely that customers get a negative impression about the brand, which is certainly a backfire of the advertisement.

The process of interaction with the customer and vice-versa must be proper and without any interruption. The interaction must follow a work flow that insures proper channelization of information and data, which will incur a series of interactions from both the customer and the brand. The customers should be made to feel a strong sense of connectivity with the brand.

The author is associated with Media Conversion, a
top ad network in India

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