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Boosting Your Business With The “push” From Chocogrid

By Author: Sandeep Singh
Total Articles: 4

The benefits of Push Notification feature manifold in the mobile app market. This tool is extremely handy in boosting tasks related to user engagement, user traffic, customer interaction, business promotion, social marketing, customer behaviour analysis etc. Since the moment businesses choose the app market for commercialization, Push feature has been among the most sought after choices for each of them. However, like every other technological reward, even this tool has yielded horrible outcomes when relied upon excessively.

Contemplating from a business point-of-view, Push Notification is just another communication channel, rather than solely a medium. It must be used for targeting specific audiences' groups & not leave them annoyed. Delivering similar results with optimised performance is the new & revolutionary app developing platform – “CHOCOGRID”. With Push Notification as one of its ingenious features, ChocoGrid effectively maintains a healthy bridge among users, via, the digital channel. It allows you to monitor the triggering of automated messages & feeds, needed to be sent as standard notifications. ChocoGrid provides your business a complete platform to grow & diversify, by utilising the full potential of “Push” in the following manners:

CREATING & REKINDLING USER ENGAGEMENT

One of the main benefits of Push Notifications are that they can be received by users even while the corresponding app is closed or inactive
With ChocoGrid's “Push” feature, user attention can be maintained consistently without any distraction, by channelling the triggering of notifications within separate time windows
Developers at their end can create different & exciting user involvement opportunities, via add-on feature updates, social marketing, promotional offers, events info or exclusive rewards
The same involvement activities are handy at instances when users can't have regular interactions with the app. Notifications can be aligned with direct marketing strategies to enhance communication levels & reignite user interest

USER CONTROL & SELECTION

Push messages can arrive in a number of forms, ranging from banners to basic notifications, badges, pop-ups, sounds and alerts.

a) BANNERS: Disappear after flashing on-screen for a while
b) ALERTS: Prompt users for response (Accept/Dismiss) after appearing
c) BADGES: Appear around app icon as highlighted circle containing a number; indicates number of pending notifications
d) SOUNDS: Similar to a standard SMS tone, accompanies the notification as system-default or custom sound

The Push tool in ChocoGrid can be personalised through the smartphone settings. Custom notifications can be selected by users to ensure they aren't bombarded with multiple feeds
With the help of such settings, possibilities of your in-app updates or purchases getting neglected by users greatly reduces

TRACKING USER BEHAVIOUR & INCOMING TRAFFIC

The Push feature also helps in decoding the nature of user traffic. You can keep a close eye on the various attributes, like time window of user interaction, environment under which users arrive, devices involved and situations when engagement is at peak
A cumulative analysis of such data can tell you when exactly, and what kind of, notifications should be triggered the most. These analytic reports eventually contribute towards increasing your user base

EASY & HASSLE FREE MANAGEMENT

In comparison with emails, the Push Notifications are a lot easier to manage as they don't require any specific space or folder for storage
The notifications precisely convey the subjects they enclose, and offer information in an uncomplicated & user-friendly manner
The highlighting factor of these Push Notifications is that they are a lot cheaper and easy to develop, than the general SMS or emails

All of the mentioned highlights arrive as goodies along with the powerful tool – ChocoGrid. So, if you need to go live and commercial with your new venture, and can't spare a single minute more in planning or assessment, just seek guidance from ChocoGrid. This amazingly fast and highly economical mobile app builder software tool can take your business to unthinkable heights and give it the recognition it truly deserved.

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Content Marketing Manager, Content Writer, Copywriter

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