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High-converting Landing Pages – Key Design Practices

By Author: Micheal Shawn
Total Articles: 29

Landing pages are a fundamental, and undeniable, part of a successful inbound marketing strategy. There are numerous lead generation efforts and every campaign should be connected to a custom landing page, unlike to an uncertain homepage where visitors need to guess what to do next. Here are a few key design practices for high-converting landing pages.

Stamp on a logo

When designing a high-converting landing page, always keep the brand on top of mind and assure the audience knows where they exactly are. A professional service provider for web design San Jose makes sure every landing page must have a logo placed strategically, making it evident enough that visitors will recognize the landing page as being a publication of a specific business.

Get to the point

Every designer is aware that these days online audiences simply tend to circumvent reading through the complete page of information. They will, however, look for the information by visually scanning the screen until they explore what they are in search of. Every web design expert focuses on getting straight to the point while designing a landing page by highlighting the key points, using italics or bold texts.

Do not underrate formatting

One of the easiest design practices to follow for web design in Bay Area is formatting, especially when it comes to design landing pages. A little effort can certainly take it a long way. Creating visual-friendly user experience can simply tee up conversion and clearly laying out the images, form, copy or headlines can contribute to highlight the value of the offer and guide visitors to complete the conversion.

Use contrasting colors

The key CTA (Call to Action) should actually POP off the landing page. While persuading the audience to fill out a form and click on that “Submit” button, assure it is easily seen to the visitors to help them completing the action effortlessly. Using contrasting and complementary colors always work wonders to call visitor’s attention.

Evade visual muddle

No matter numerous people consider displaying extravagant visuals on landing page a wonderful idea, however, it does not actually help conversion. Usually, such visuals divert the visitor from the main point. The professional and experienced web designers focus on keeping things as simple as possible that does not distract and thus serves to be the pathway for conversion.

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